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TikTok has become the number 1 app on the App Store. He also left behind the major social networks YouTube, Facebook, Instagram and Snapchat regarding downloads, regarding monthly downloads.
The music application took this step for the first time in September. For those who do not know it, TikTok is a music sharing app that allows users to create small lip sync clips of users on their favorite songs. The application is available for iOS and Android devices.
According to data from Sensor Tower analysis and statistics company, TikTok was the most installed application in the US last month. The outdated apps were YouTube, Facebook, Snapchat and Instagram.
It has also surpassed four other applications to become the most downloaded application of the 29th September. TikTok has recorded nearly 30% of downloads. It has grown rapidly in the last few days, with the application having reached more than 42% downloads among these 30 apps.th October.
In September, the number of TikTok downloads reached a total of 3.81 million, including iOS and Android applications. Facebook comes in second with 3.53 million downloads combined. TikTok has seen an exponential increase in popularity.
In October 2017, the number of downloads of the application in the United States was 1.13 million, up 237%. ByteDance is the company behind the first news aggregator in China, Toutiao. ByteDance has decided to buy the Music.ly Social Media app. ByteDance has associated Music.ly with its version of the short film editor TikTok.
It was a fairly calculated gesture from ByteDance, which allowed him to dominate the American market more easily. At the time of the transaction, Music.ly had 60 million users, most of whom belonged to the United States. It was estimated that the operation cost between $ 800 and $ 1 billion.
Although TikTok completely dominated last month, it remains behind other social networks in terms of user engagement. This term is defined as the number of users who open their application daily. Instagram, Snapchat and Youtube all had a 95% engagement rate, while Facebook had 95% engagement.
TikTok was far behind this group with a commitment rate of only 29%. TikTok has an extremely polarizing effect on people, that they hate it or love it extremely. The fault is not even that of TikTok.
TikTok is a platform for users to try out the latest trends or dance moves. In 99% of cases, these movements and dance trends are extremely obnoxious and boring. Music.ly had the same effect on people. Anyway, any news is good news, as they say.
These trends and these videos of compilation of the craziest videos of TikTok only attract more attention of the application. Anyone who has not heard of the application would have at least seen some of these videos. So, at least people are looking for the app and are downloading to try to understand why everyone is talking.
Apart from that, the majority of downloads come from an increase in spending on advertising campaigns.
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