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The acquisition in 2017 by Musical.ly of the social application for adolescents and adolescents between the ByteDance companies and Beijing is bearing fruit. This year, the company merged Musical.ly with its own short video application, TikTok, as a way to enter the US market. Today, the result of this merger is at the top of the US App Store, ahead of Facebook. More importantly, he recently surpassed Facebook, Instagram, YouTube and Snapchat in monthly installments for the first time in September.
According to the data from the Sensor Tower application applications company, The number of installations was higher than Facebook, Instagram, Snapchat and YouTube in the US last month.
On September 29, he surpassed the other four applications in terms of daily downloads, with 29.7% of downloads of this cohort of applications, says the firm.
Since then, it has continued to increase its market share among this group of applications, reaching up to 42.4% of applications downloads just days ago, on October 30th. .
In September, TikTok's installations increased by about 31 percent from the previous month, reaching about $ 3.81 million on the App Store and Google Play combined. This # 2 on Facebook, with 3.53 million installations for the first time.
On a year-over-year basis, TikTok's US facilities increased by 237% from 1.13 million in October 2017.
While many new users join TikTok, the app has also flirted with the passage of some of these leading social apps in the Top Charts of the App Store, sometimes too. Today, it is ahead of Facebook (No. 7) and Messenger (No. 5) because it occupies the position No. 4, for example. But it's behind YouTube (# 1), Instagram (# 2) and Snapchat (# 3).
According to the data of App Annie, he has sometimes ranked third in the ranking of the most important free applications.
Apptopia Application Finder reports similar results in terms of TikTok's ramp-up. However, he noted that application engagement rates (the share of monthly users who opened the application daily) were still lower than the rest of the group. According to Apptopia, TikTok has a 29% engagement rate, compared to 96% for Facebook, 95% for Instagram, 95% for Snapchat and 95% for YouTube.
He also noted that the gains from the application resulted in part from the increase in advertising spending on Facebook, the Google AdMob mobile advertising platform, the advertising platform integrated with the application. Vungle, and others. Other gains are attributed to the merger.
In June, TikTok (known as Douyin in China) announced that it has reached a total of 500 million active users per month in 150 countries and regions, which equates to roughly one billion dollars. assets per month, for comparison purposes.
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