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Tim Cook welcomed customers to Milan, Italy on the day of the launch of the iPhone XR. He was at the flagship Piazza Liberty store, which opened in the summer.
Apple CEO tweeted Milan is one of his favorite cities and he hopes everyone benefits from the new iPhone …
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Buongiorno Piazza Liberty! Milan is one of my favorite cities and I am very happy to be with you today. Around the world, we hope everyone enjoys the new iPhone XR!
The Piazza Liberty has a ground floor plaza and the underground shop is accessible by crossing the center of a waterfall.
iSpazio had pictures of the store, above.
It is interesting to note that there is no indication that the Apple has been sold clearly to the new iPhone or any other store.
Buongiorno Piazza Liberty! Milan is one of my favorite cities and I am very happy to be with you today. Around the world, we hope everyone enjoys the new iPhone XR! pic.twitter.com/hmJb8yrNCM
– Tim Cook (@tim_cook) October 26, 2018
Not surprisingly, the stores do not see people queuing to buy the iPhone XR. Apple has been encouraging online orders and timed bookings for some time now. So we see shorter lines for even flagship launches in recent years. But there is also little chance that hardcore fans willing to wait for hours with the most pragmatic buyers of this year's cheapest new models will overlap.
The iPhone XR is the smart option of the mass market. It offers something that, for most ordinary people, looks identical to the much more expensive iPhone X, with compromises that only technicians will be interested in.
CNET It has been maintained with a few buyers in Sydney and London, for whom the value for money compared to the flagship brands was the main attraction.
First line [in Sydney] For her pre-order, parajurist Rosa van de Pol, 23, bought a black iPhone XR for her husband "mainly because of the high price".
"I think it was a good option, compared to other phones out there," she said. "The whole phone is the screen, it's great" […] [At London’s just-re-opened Covent Garden store] Many customers who bought their iPhone XR were of the opinion that they had made a good deal by opting for the cheapest model.
"We thought the value was better," said David, 54, who bought an XR for his 21-year-old daughter, Joanna.
Buyers around the world have also shared their own photos. You can also see a video below, from Settebit.
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