Tim Cook defends the use of Google as the main search engine on Apple devices



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On July 3, 2017, in Palo Alto, California, Apple CEO Tim Cook will go on sale on an Apple Store.
Enlarge / On July 3, 2017, in Palo Alto, California, Apple CEO Tim Cook will go on sale on an Apple Store.

Justin Sullivan / Getty Images

In an interview with Axios on HBO, Apple CEO Tim Cook explained his decision to use Google as the default search engine on Apple products. This decision baffled some people, given Google's business model of taking advantage of user data, which Apple has repeatedly said.

"I think their search engine is the best," Cook said in the interview. He then explored the privacy features implemented by Apple in its Safari browser.

"Look what we did with the controls we integrated," Cook said. "We have a private browsing on the web.We have a smart tracker prevention system.What we tried to do is find ways to help our users throughout their day. It's not a perfect thing, I'll be the first person to say that, but it helps a lot. "

Google pays Apple that its search engine is the main engine on iPhones and other Apple devices. The money Apple earns from this transaction is reflected in the company's Services business, which has been a constant source of light for Apple in its recent quarterly financial reports.

A Bloomberg According to the report's estimates, Apple could generate between $ 3 and $ 9 billion of its license agreements with Google, the majority of analysts estimating this figure between $ 3 and $ 4 billion. Apple's service business as a whole has reached an important milestone – a turnover of $ 10 billion – in the last quarter of 2018.

Cook also talked about impending privacy regulations that could be applied to Silicon Valley. When asked if federal regulations were unavoidable, Mr. Cook pointed out that he was "not a big proponent of regulation", but that companies needed to recognize that the government was not in favor of regulation. approach of the free market had failed.

"I strongly believe in the free market," Cook said. "But we have to admit that the free market does not work, and it did not work here, I think it's inevitable that there's some level of regulation." I think the Congress and the administration at one point will adopt something. "

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