Tinder tests a new feature for women in India



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Tinder is testing a new feature in India that allows women to send the first message to a match.

The dating platform currently works by letting each party send a message once two people have "loved each other" by sliding directly onto their profile.

The Rival Bumble app, founded by Whitney Wolfe, who also co-founded Tinder, already has this new feature by default.

Both companies are currently pursuing separate litigation.

Tinder's parent company, Match Group, accused Bumble of copying its swipe-based model, while Bumble's underperforming claims fraudulently obtained trade secrets during unsuccessful acquisition negotiations.

Tinder's new control feature, My Move, has been tested in India for several months and could be deployed around the world, Reuters reported.

The company said that she wanted women to feel safe and comfortable.

In June, The Wall Street Journal reported that the platform in India had many more male users than women – although Tinder never published these figures publicly.

With cases of sexual violence against high-profile women in parts of India, which are making headlines around the world, security is increasing.

"By giving our users the ability to send only the first message if and when they wish, My Move gives women the autonomy to choose their relationships and allows them to monitor their experiences," said Taru Kapoor, Director. General of India. manager for Match Group.

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