Tommy Hilfiger dressy clothes rack

A new line of smart clothing from Tommy Hilfiger will follow and reward users for wearing their products.

The Tommy Jeans Xplore range, which includes t-shirts, sweatshirts and hoodies, is integrated. Once paired with an app, it will track users and reward them with points that can be converted into merchandise or concert tickets.

The clothing brand hopes to create a "micro-community". brand ambassadors "

Liron Slonimsky, general manager of technology partner Awear Solutions, told the WWD brand:" Never before has a brand been able to understand how the consumer could actually use the product after that he leaves the store. "

& # 39; Ridiculous & # 39;

The range is available exclusively in the United States through the company's website and flagship store in New York

jacks, hats and bags, ranging from $ 29 (£ 22) to $ 99 [19659007] Critics of the technical press are not entirely commendable, the Techcrunch Tech website qualifying the idea of ​​"ridiculous"

actually pioneered here. At best, it's a loyalty program forcing customers to spend too much to join the company, "he says.

Technology Blog Network Engadget asks privacy questions: "How much data do tags and apps send to Tommy Hilfiger? And what control do you exercise over this data, especially if you decide to opt out? "

Tommy Hilfiger is the latest fashion brand to be interested in smart clothing, which has had a turbulent history.

In 2017, Google partnered with Levi's to launch a hi-tech smart jacket connected to a user's phone, allowing them to start or stop music, get directions or read text messages.

be washed 10 times to preserve embedded technology.