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Application manufacturers have figured out how to determine who has uninstalled their software and target them with ads to reinstall them. Bloomberg reports.
A number of tracking technology vendors offer uninstall tracking, which normally works with the help of silent push notifications. These are designed to allow applications to refresh information without displaying messages. However, by controlling previously installed application instances that do not recognize these messages, organizations can determine who removed the applications from their phone. Then, using the unique advertising IDs associated with each phone, they can target those users to ask them to reinstall them.
Trackers may violate Apple and Google rules for iOS and Android, although Bloomberg reports that no company has commented on it.
Be that as it may, this seems to go against users' expectations that apps will stop being tracked over the phone, even though this loophole only gives one last piece of information to software publishers.
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