[ad_1]
With its new Aviator model, Lincoln goes so far beyond that it has replaced basic carillon and vehicle ringtone alerts with melodies created by the Detroit Symphony Orchestra.
Ford's luxury division reports on its website that the Detroit Symphony Orchestra has recorded music alerts for approximately 25 luxury SUV features expected to debut in Los Angeles at the end of the month. The car manufacturer based in Dearborn, Michigan, has announced that it has selected a mix of percussion, violin and viola from hundreds of different combinations.
"The unique chimes, informing drivers of everything from the open fuel door to the unlocked seatbelt, are now symphonic in the all-new Lincoln Aviator," writes the automaker.
"Three levels of informative chimes – non-critical progressive warning chimes and hard chimes – will provide separate music alerts for approximately 25 vehicle features."
–
David Woodhouse, Lincoln's director of design, said in the release that this feature "represents the true vision of the brand" and that the sounds match "the beauty of this vehicle".
The idea of making sure that the Detroit Symphony Orchestra creates the soundtrack, if you will, behind Lincoln's new SUV, on a whim and a brave e-mail to the band. Jennifer Prescott, head of vehicle harmony for Lincoln, said that after thinking about some ideas, she had sent an email to the orchestra.
"I really thought that they would think I was crazy," she said in the statement. "But we wanted to make sure all the details of this vehicle were perfect."
The final selection of songs would have been made by musicians Adrienne Ronmark, Eric Nowlin and Joseph Becker. Nowlin, the main viola of the symphony, said that the project's creative freedom only allowed to improve the experience.
He said that it was "very open" on their part as they were able to work together in a fast organic environment.
"One of the most interesting aspects of this project is that we are turning language into music," said Becker, principal percussion of the Detroit Symphony Orchestra. "There is a list of words that they would like to convey, and we have a bunch of sounds, and we just have to experiment to match those two so that the experience is good for the driver.
"I think we all have enough technologies with our phones and computers every day, people sometimes want to run away from it, so it's pretty good to have real instruments, I think. the idea of integrating them into the car in a way is very cool. "
As for the Aviator, Lincoln says the SUV comes with three rows and "a revolutionary performance and intuitive technology." He will debut at AutoMobility LA on November 28th.
See below the image of the aviator published by Lincoln:
Source link
