[ad_1]
Instagram
the photo and video sharing application belonging to Facebook, goes pro. Last week, the company launched IGTV, a new long-term video application, which will also be visible in the main Instagram application.
IGTV offers much longer videos than the main application, with a strong focus on those of professional designers. As with Snapchat, the videos will be in the vertical format which is
becoming more and more the default on mobile.
Instagram has a huge scale, but he has seen a place to grow in the video advertising market.
It's hard to ignore the
opportunity. According to eMarketer, digital video advertising spending in the United States will reach $ 17.87 billion this year, up 22% over last year. It should still jump 19% next year. Meanwhile, 181.7 million
Americans will watch the video on their smartphone at least once a month, up 6% from last year.
publicity
publicity
"The new video platform of Instagram is to steal mobile video views far from
YouTube and Snapchat, while making Instagram the preferred choice of all creators, "says Eric Lam, CEO of the Revfluence influence marketing platform. Daily digital news.
"It's in line with Facebook's mission to be the king of the hill on mobile video, especially given the unparalleled importance of video for brands today." and the passage by the youngest
public from Facebook to Instagram. "
Instagram itself is on an explosive growth trajectory, and the expansion in the long-running video seems designed for this to continue. By
eMarketer, Instagram will generate $ 5.48 billion of US advertising revenue this year, up 70.4% from last year. It has nearly 105 million users, up 13% over last year.
This scale is very
appeal to professional brands, influencers and video creators looking to reach this massive audience. A dedicated application for long-term premium content, combined with a vertical for this content in the
main application, could provide new prime real estate for traders looking for a brand place for advertising on the mobile platform.
Of course, influencers, creators and brands should
Be ready to move to another platform when needed, Mark Zagorski, CEO of Telaria, Daily digital news.
"It's clear that consumers are hungry
Zagorski says, "But for one-hour videos, many will prefer an experience of going back on a bigger screen." "That said, premium video is expensive
for publishers to produce and they will have to think carefully about where they build a loyal audience. We have literally seen publishers undergo a tweak of Facebook's algorithm.
Content creators must learn from the past. "
[ad_2]
Source link
