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The app from Pandora Media Inc. is visible in the App Store on an Apple iPhone Inc. in an organized photograph taken in Washington, DC on Friday, May 5, 2017. Pandora is expected to release its first quarter results in May. 8. Photographer: Andrew Harrer / Bloomberg
With its technology firmly integrated in the dashboard of almost every new vehicle on the market, SiriusXM occupies an enviable position in the music industry. Now, society is taking steps to bring an even greater claim into play and consolidate its dominance.
SiriusXM today announced that it would purchase Pandora Media streaming music service for $ 3.5 billion. It has already bought 19% of the mobile application for $ 480 million last year, and the conclusion of the "all in stock" operation would create the world's largest audio entertainment company, which would help the platform satellite form to compete with Apple Music and Spotify.
While more and more automakers are incorporating device mirroring technology, such as Apple CarPlay and Android Auto, the benefit of Sirius XM is diminishing. Users of these telematics applications stream music on demand prior to the music and news channels that SiriusXM manages. The purchase of Pandora would give the entertainment giant a prominent place in mobile devices and application-based infotainment systems.
According to Michael Ramsey, an analyst at Gartner, this also opens the door to other sources of revenue.
Vehicles quickly become mobile devices that will know a lot about their occupants. Information on daily commutes, shopping habits and favorite places could result in data that advertisers could use to deliver targeted ads to a captive audience via Pandora.
"Sirius plays a huge role in the world of telematics. It could combine the content of streaming services with elements such as the position of the vehicle and its use to create advertisements for individuals, "says Ramsey. So, what does this mean for the consumer?
"It means the opportunity to offer freemium services for telematics in exchange for personalized advertising," he says.
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The app from Pandora Media Inc. is visible in the App Store on an Apple iPhone Inc. in an organized photograph taken in Washington, DC on Friday, May 5, 2017. Pandora is expected to release its first quarter results in May. 8. Photographer: Andrew Harrer / Bloomberg
With its technology firmly integrated in the dashboard of almost every new vehicle on the market, SiriusXM occupies an enviable position in the music industry. Now, society is taking steps to bring an even greater claim into play and consolidate its dominance.
SiriusXM today announced that it would purchase Pandora Media streaming music service for $ 3.5 billion. It has already bought 19% of the mobile application for $ 480 million last year, and the conclusion of the "all in stock" operation would create the world's largest audio entertainment company, which would help the platform satellite form to compete with Apple Music and Spotify.
While more and more automakers are incorporating device mirroring technology, such as Apple CarPlay and Android Auto, the benefit of Sirius XM is diminishing. Users of these telematics applications stream music on demand prior to the music and news channels that SiriusXM manages. The purchase of Pandora would give the entertainment giant a prominent place in mobile devices and application-based infotainment systems.
According to Michael Ramsey, an analyst at Gartner, this also opens the door to other sources of revenue.
Vehicles quickly become mobile devices that will know a lot about their occupants. Information on daily commutes, shopping habits and favorite places could result in data that advertisers could use to deliver targeted ads to a captive audience via Pandora.
"Sirius plays a huge role in the world of telematics. It could combine the content of streaming services with elements such as the position of the vehicle and its use to create advertisements for individuals, "says Ramsey. So, what does this mean for the consumer?
"It means the opportunity to offer freemium services for telematics in exchange for personalized advertising," he says.
