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Updated: September 28, 2018 5:40 pm
WhatsApp is already working on ads for the iOS version of the app, according to a report. (Source: Reuters)
WhatsApp is already working on adding ads to the Status feature (similar to Stories on Instagram), and messaging application plans implement the same on the iOS version. The confirmation comes from WABetaInfo, known for its reliable information on the future features of the platform.
The revelation is interesting because it comes after an interview with WhatsApp co-founder Brian Acton, who left the company earlier this year. Acton had caused a sensation when he recently tweeted #DeleteFacebook in the middle of the Cambridge Analytica scandal.
Later, the other co-founder of WhatsApp, Jan Koum, also left the company and it was reported that the two men left because they were not satisfied with Facebook advertising for the application messaging.
At the launch of WhatsApp, Koum and Acton said they wanted to keep the platform ad-free. Later, when the application was acquired by Facebook in 2014, the founders pointed out that they would keep the messaging application without advertising. However, Facebook clearly had different projects and in 2018, the two founders left the company at odds with Zuckerberg.
in the Forbes According to Acton, "targeted advertising is what makes me unhappy," and WhatsApp's motto: "No ads, no games" is in direct contrast to Facebook, which relies on ads for its earnings.
And I want to add: WhatsApp is already working to implement ads in the iOS app. https://t.co/eL55pu1kFR
– WABetaInfo (@WABetaInfo) September 27, 2018
It was reported that there were disagreements on end-to-end encryption as well at WhatsApp, with Facebook reportedly wanting to weaken it in order to allow more effective advertisements. However, the company officially insists that there is no plan to weaken WhatsApp's end-to-end encryption.
In the interview, Acton also said he had taken a different approach to monetize Facebook, which would be a "measured user model" and would involve "charging a dime a dime after using a number of free messages. However, Facebook's director of operations, Sheryl Sandberg, told Acton that this would not change.
Read more: Acton, co-founder of WhatsApp, denounces tensions with Zuckerberg in the Forbes interview
Acton's interview clearly shows that Facebook quickly pushed the monetization of WhatsApp, which made the two founders unhappy and ultimately contributed to their departure from the company.
Now the last report from WABetaInfo confirms that the company plans to include advertisements in Stories. The feature, which was copied from Snapchat, already has 450 million active users per day. The WhatApp Business app has also been announced and could be a potential source of revenue for the company.
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