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WhatsApp finally adds stickers to its extremely popular email app. The company announced today that support for stickers will be extended to Android and iOS users over the "next few weeks".
Initially, the 1.5 billion users of the app will have a seemingly limited selection with the first packs provided by WhatsApp's own team of designers and by some "other artists" chosen by the company.
However, this will probably change in the future since WhatsApp will allow anyone to add stickers that can be used in the application.
It's an interesting way to do that. Future sticker artists will have to publish their packs as an app on Google Play or Apple App Store. From there, users can download the applications and then use the packs contained in WhatsApp. The company has provided a model that it says requires "minimal development or coding experience".
A complete guide on the process of submitting stickers is available here.
Other messaging apps have taken a different approach.
Line – who pioneered the concept of stickers – takes a very careful approach, with sticker packs approved by the company itself. This closed garden approach allowed him to choose the best selection of stickers, many of which are paying. There's no reason to laugh because Line makes hundreds of millions of dollars buying stickers every year.
Telegram has the most open sticker platform. Anyone can make and publish stickers in just a few minutes, but this causes problems such as plagiarism and different levels of quality.
Anyway, moving WhatsApp in stickers is largely a Facebook operation. ball movement.
The founders of the service – Jan Koum and Brian Acton – have both left the social network under controversial conditions, at least according to Acton himself.
Before the acquisition, the two men were very opposed to advertising, games and other functions. They found them trivial and felt that they had undermined the central purpose of WhatsApp: simple and fast messaging.
At this point, their ethical boat has been sailing for a long time with Facebook, introducing features such as a commercial service and ad integrations with Facebook, while it is planned to deploy payments and other features against which Koum and Acton would certainly have opposed. This is enough to make you vomit on the side of your yacht in the Mediterranean.
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