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Before the retail launch on Friday, the first hand-picked reviews published their thoughts on the iPhone XS and iPhone XS Max handsets. Launched in an avalanche of buzzwords and a strategy similar to that of the laser, Apple's new smartphones have praised the camera, but the overall impression is to stay true to the iPhone XR.
The new Apple iPhone Xs (L) and iPhone Xs Max (R) display at a special Apple event at the Steve Jobs Theater (Photo by Justin Sullivan / Getty Images)
Apple has launched a phablet version of the 'X' family, as well as the update of the launch model from last year. The "S" designation for an interim update was used, while "Plus" was replaced by "Max", probably to appeal to the Chinese market, which also likes a gold-colored handset. You can probably guess which color scheme has been sent to the majority of reviewers …
Today's reviews concern the iPhone XS and XS Max models. When you look at the factsheets, there is a fundamental change in the physical relationship between the two options compared to previous years, as David Phelan explains to the Telegraph:
[For] In recent years, the larger iPhone had better camera capabilities. This year you can choose between the two phones exclusively according to the size that suits you best. All this means that apart from the size of the screen and the size of the battery (oh, and the price), all that is mentioned here on one of the handsets also applies to the # 39; other.By the way, the screen sizes are 5.8 inches for the iPhone XS, like the iPhone X of last year and 6.5 inches for the iPhone XS Max.
As for the display, this is the second year of Apple using Samsung's OLED technology, and the extra screen seems to be there to tick a box, there have not been a lot of considerations on how which additional dimensions could be used. real life. Nilay Patel at The Verge:
Some big screen software changes are familiar to Plus: in landscape mode, some apps can switch to a side view and you'll see tabs (with favicons if you turn them on!) In Safari. But that's really it. Apple did not want to surpass the screen because it does not want the interface elements to be too small and most people just want a larger interface on a big phone, which makes sense. I just wish to have the opportunity to increase the information density on the XS Max just a little bit.
So yes, if you want a giant screen, get an XS Max. It's a beautiful and gigantic screen, and I loved watching it. But nothing is easier than older phones Plus, and in some cases, more difficult.
Phil Schiller, Senior Vice President of Global Marketing at Apple Inc., speaks at an event organized by Apple to launch new iPhone models (photo by Justin Sullivan / Getty Images)
As noted, the camera is the same for both units. Phil Schiller from Apple has talked a lot about the changes that software can make to performance and the output of optics. Matthew Panzarino looks at camera technology for TechCrunch and deepens the mathematics used by Apple to model various goals in software, and how that represents the real leap forward in the smartphone:
My portrait mode tests on the iPhone XS indicate that it has improved dramatically, but there are still some obvious quirks that will lead to strangeness in some shots, as blurs and halos of light appear around subjects. It's also not aggressive enough for the objects in the foreground – these should also fade but only sometimes. But the quirks are eclipsed by the super cool addition of the adjustable background blur. If the conditions are good, it takes you. But from time to time, you still have the impression that the neural motor has just raised his arms and shrugged.
If the top of your "wanted features" is a camera, then the iPhone XS just asked for your attention. These are always the first criticisms, and I suspect that Apple has given reviewers 48 hours before the embargo, so there is still no real benchmarking but first impressions are good.
With such a short window, true battery tests are impossible – with up to three cycles to evaluate performance. Apple's ratings are relative to "a day" and "a little more than last year's model," says Scott Stein at CNET.
Its autonomy is the shortest of the three new iPhones and only better and better than last year. Despite its still high price, the main benefits, such as increased storage, USB-C fast chargers and headphone dongles, will allow you to spend even more.
Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc., stands in front of many (photo by Justin Sullivan / Getty Images)
In terms of performance, Mark Spoonauer's initial tests for Tom's Guide highlight the raw power of the processor, comfortably taking first place, but the graphics performance is lower than that of Android handsets:
On Geekbench 4, which measures overall speed, the iPhone Xs Max scored 11,515 points, while the iPhone X reached 11,420 points. These scores smoke the fastest Android phones, including the Galaxy Note 9 (8,876) powered by Snapdragon 845 and the OnePlus 6 with 8 GB of RAM (9,088).
To test the graphics performance, we launched 3DMark Slingshot Extreme and the iPhone Xs Max got 4,339 and the iPhone X 4,424. These two figures are lower than the 4,639 of the Galaxy Note 9, but they are much higher than the 2,227 produced by the old iPhone X.
Of course, the iPhone XR, smaller and cheaper, hides on the horizon. This brings a lot of the same technology with a reduced sticker price of $ 250. This is partly due to the use of an LCD screen compared to an OLED display, but the noticeable difference is the camera. If that's not the list of features, you can wait, suggests Brian Chen at The New York Times:
Apple did not provide a revision unit for the XR because it will be released next month, so I can not say it with authority.
But I suspect it will be largely a question of whether you can live with a single-lens camera, which is not as good a job as taking these D.S.L.R. with a fuzzy background and a net foreground. The XS costs about $ 250 more than the XR.
Take three iPhones in the shower? Phil Schiller, Senior Vice President Global Marketing at Apple, illustrates Monty Hall (Karl Mondon / Digital First Media / The Mercury News via Getty Images)
Chen is not alone. The iPhone XS and XS Max may have refined the concept of the iPhone X, but beyond the camera, there is no significant progress. The "S" designation – removing the flaws from the first device launched, and then selling it back to the same fan base – has never been more appropriate. Todd Haselton for CNBC:
The XS is essentially a new model with some improvements. Most of these improvements, however, are difficult to notice.
Take the screen, for example. It's always a bright, colorful and clean OLED screen that supports next-generation 4K HDR video. This is one of the best screens on the market, with the display on the Samsung Galaxy Note 9. But some of the improvements, such as increasing the dynamic range, can only be detected when viewing photos. And even then, I do not think most people will notice it. It's not bad; it simply means that the screen is still very good and that we are getting to a point where it is difficult to distinguish the upgrades.
For the last word, I have to go back to Nilay Patel, who may have solved the biggest problem:
If you buy an XS Max, you may need to say "iPhone XS Max" out loud.
For a company known for sweating the little details, the mess of denomination is indicative of the entire phone. It's bigger, it has more features, it has improved where improvements were needed, but the attention and finesse that characterize Apple products are no longer dominant.
Now, read more about Tim Cook's tunnel vision on the iPhone strategy. But first, that …
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Before the retail launch on Friday, the first hand-picked reviews published their thoughts on the iPhone XS and iPhone XS Max handsets. Launched in an avalanche of buzzwords and a strategy similar to that of the laser, Apple's new smartphones have praised the camera, but the overall impression is to stay true to the iPhone XR.
The new Apple iPhone Xs (L) and iPhone Xs Max (R) display at a special Apple event at the Steve Jobs Theater (Photo by Justin Sullivan / Getty Images)
Apple has launched a phablet version of the 'X' family, as well as the update of the launch model from last year. The "S" designation for an interim update was used, while "Plus" was replaced by "Max", probably to appeal to the Chinese market, which also likes a gold-colored handset. You can probably guess which color scheme has been sent to the majority of reviewers …
Today's reviews concern the iPhone XS and XS Max models. When you look at the factsheets, there is a fundamental change in the physical relationship between the two options compared to previous years, as David Phelan explains to the Telegraph:
[For] In recent years, the larger iPhone had better camera capabilities. This year you can choose between the two phones exclusively according to the size that suits you best. All this means that apart from the size of the screen and the size of the battery (oh, and the price), all that is mentioned here on one of the handsets also applies to the # 39; other.By the way, the screen sizes are 5.8 inches for the iPhone XS, like the iPhone X of last year and 6.5 inches for the iPhone XS Max.
As for the display, this is the second year of Apple using Samsung's OLED technology, and the extra screen seems to be there to tick a box, there have not been a lot of considerations on how which additional dimensions could be used. real life. Nilay Patel at The Verge:
Some big screen software changes are familiar to Plus: in landscape mode, some apps can switch to a side view and you'll see tabs (with favicons if you turn them on!) In Safari. But that's really it. Apple did not want to surpass the screen because it does not want the interface elements to be too small and most people just want a larger interface on a big phone, which makes sense. I just wish to have the opportunity to increase the information density on the XS Max just a little bit.
So yes, if you want a giant screen, get an XS Max. It's a beautiful and gigantic screen, and I loved watching it. But nothing is easier than older phones Plus, and in some cases, more difficult.
Phil Schiller, Senior Vice President of Global Marketing at Apple Inc., speaks at an event organized by Apple to launch new iPhone models (photo by Justin Sullivan / Getty Images)
As noted, the camera is the same for both units. Phil Schiller from Apple has talked a lot about the changes that software can make to performance and the output of optics. Matthew Panzarino looks at camera technology for TechCrunch and deepens the mathematics used by Apple to model various goals in software, and how that represents the real leap forward in the smartphone:
My portrait mode tests on the iPhone XS indicate that it has improved dramatically, but there are still some obvious quirks that will lead to strangeness in some shots, as blurs and halos of light appear around subjects. It's also not aggressive enough for the objects in the foreground – these should also fade but only sometimes. But the quirks are eclipsed by the super cool addition of the adjustable background blur. If the conditions are good, it takes you. But from time to time, you still have the impression that the neural motor has just raised his arms and shrugged.
If the top of your "wanted features" is a camera, then the iPhone XS just asked for your attention. These are always the first criticisms, and I suspect that Apple has given reviewers 48 hours before the embargo, so there is still no real benchmarking but first impressions are good.
With such a short window, true battery tests are impossible – with up to three cycles to evaluate performance. Apple's ratings are relative to "a day" and "a little more than last year's model," says Scott Stein at CNET, as well as the lack of supplements that increase your costs (and increase the number of Apple's average business per user):
Its autonomy is the shortest of the three new iPhones and only better and better than last year. Despite its still high price, the main benefits, such as increased storage, USB-C fast chargers and headphone dongles, will allow you to spend even more.
Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc., stands in front of many (photo by Justin Sullivan / Getty Images)
In terms of performance, Mark Spoonauer's initial tests for Tom's Guide highlight the raw power of the processor, comfortably taking first place, but the graphics performance is lower than that of Android handsets:
On Geekbench 4, which measures overall speed, the iPhone Xs Max scored 11,515 points, while the iPhone X reached 11,420 points. These scores smoke the fastest Android phones, including the Galaxy Note 9 (8,876) powered by Snapdragon 845 and the OnePlus 6 with 8 GB of RAM (9,088).
To test the graphics performance, we launched 3DMark Slingshot Extreme and the iPhone Xs Max got 4,339 and the iPhone X 4,424. These two figures are lower than the 4,639 of the Galaxy Note 9, but they are much higher than the 2,227 produced by the old iPhone X.
Of course, the iPhone XR, smaller and cheaper, hides on the horizon. This brings a lot of the same technology with a reduced sticker price of $ 250. This is partly due to the use of an LCD screen compared to an OLED display, but the noticeable difference is the camera. If that's not the list of features, you can wait, suggests Brian Chen at The New York Times:
Apple did not provide a revision unit for the XR because it will be released next month, so I can not say it with authority.
But I suspect it will be largely a question of whether you can live with a single-lens camera, which is not as good a job as taking these D.S.L.R. with a fuzzy background and a net foreground. The XS costs about $ 250 more than the XR.
Take three iPhones in the shower? Phil Schiller, Senior Vice President Global Marketing at Apple, illustrates Monty Hall (Karl Mondon / Digital First Media / The Mercury News via Getty Images)
Chen is not alone. The iPhone XS and XS Max may have refined the concept of the iPhone X, but beyond the camera, there is no significant progress. The "S" designation – removing the flaws from the first device launched, and then selling it back to the same fan base – has never been more appropriate. Todd Haselton for CNBC:
The XS is essentially a new model with some improvements. Most of these improvements, however, are difficult to notice.
Take the screen, for example. It's always a bright, colorful and clean OLED screen that supports next-generation 4K HDR video. This is one of the best screens on the market, with the display on the Samsung Galaxy Note 9. But some of the improvements, such as increasing the dynamic range, can only be detected when viewing photos. And even then, I do not think most people will notice it. It's not bad; it simply means that the screen is still very good and that we are getting to a point where it is difficult to distinguish the upgrades.
For the last word, I have to go back to Nilay Patel, who may have solved the biggest problem:
If you buy an XS Max, you may need to say "iPhone XS Max" out loud.
For a company known for sweating the little details, the mess of denomination is indicative of the entire phone. It's bigger, it has more features, it has improved where improvements were needed, but the attention and finesse that characterize Apple products are no longer dominant.
Now, read more about Tim Cook's tunnel vision on the iPhone strategy. But first, that …
