With the founders of Instagram, Welcome to Facebook, Inc.



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If that sounds silly, the founders of WhatsApp and Facebook executives wrangled over office size and bathroom design, although the founders ignored the monetization and privacy issues of the users.

Oculus, as a less mature company and product, was more closely integrated, but became fully part of the Facebook machine when Palmer Luckey "disappeared" after the elections and his co-founder, Brendan Iribe, left his post . ).

Avoid all these reworkings and Facebook is a transformed business. After two of the most difficult years that Facebook has known, Facebook Loyalists control and control every property, from these great players established to Oculus' great future gamble.

Earlier this year, Facebook announced that all major apps were all reporting to Chris Cox, a Zuckerberg fan who has been with Facebook since the first day (2004), but the second day (2005). The Instagram product would be managed by Adam Mosseri, who led the development of Facebook's news feed. At Chris WhatsApp, Chris Daniels, who has been working with Facebook for seven years, took over from Koum. Andrew Bosworth, who has been working with Facebook since 2006, now oversees Oculus.

It sounds like a new phase of Facebook, Inc. Whatever the talk on the lips, the fact is that Zuckerberg guys are running all things. If leadership plays such an important role in business, as most people seem to believe, this can only help bring the company's flagship products closer to its central node, Mark Zuckerberg. A company whose ownership structure is remarkable and unusual and already concentrates power in Mark Zuckerberg has now doubled by extending this power to large parts of the organization's acquisitions.

It's too early to say how this could be reflected in real-world applications, but the founders of three beloved products are now completely independent of Facebook's designers.

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Alexis C. Madrigal is editor at L & # 39; Atlantic. He is the author of Boosting the dream: the story and the promise of green technology.
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