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One thing that Apple has never hesitated about, is a solid pricing. You can spend $ 1,449 on an iPhone, $ 1,899 on an iPad Pro and $ 13,348 on an iMac Pro.
But since Apple's biggest milk cow – by far – is the iPhone, we can expect the pricing envelope for this device to be expanded in the next few years.
Must read: iOS 12.1: Tips and tricks to get the most out of your iPhone or iPad
Apple is formally turning away sales to the unit to turn more to the business figure, the desire to sell more and more expensive appliances to offset the slowdown in unit sales will increase. And since Apple's best-selling product (by far) is the iPhone, that's where the high prices will really affect the bottom line.
Apple knows it will not move enough of $ 13K of IMac or iPad extremely expensive to pull the needle thread of earnings, but expensive iPhones are already changing the needle. The average selling price (iPhone) of the iPhone grew by $ 793 in the last quarter, compared with $ 724 for the previous quarter and $ 618 for the same quarter of the previous year, and to a hair's breadth first quarter. $ 796.
The introduction by Apple of an iPad Pro at 1 899 USD (and, let's be honest, Apple will not sell much) is a way to standardize a high-end turn towards the barrier of 2,000 USD.
And it would not take much for the price of an iPhone XS to already reach $ 2,000. Based on the pricing structure of the iPad Pro, an iPhone XS with 1 TB of storage would cost $ 1,849. I can see Apple launch one next year, to get used to the price.
A $ 2,000 iPhone arrives. I can feel it.
The real question is, would you buy one? What would it take for you to even consider spending this type of money for one?
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