YouTube now allows advertisers to tailor campaigns for their TVs.

YouTube announced that advertisers will now be able to customize their ad campaigns for people watching on a TV screen.

Although ads are still part of YouTube on the big screen, marketers have so far only been able to optimize their ads for smartphones, tablets and traditional computers. By adding "TV Screens" as a device type to Google Ads and its Display & Video 360 campaign management tools, it is now possible to target consumers in an environment where they are slumped on their couch lounge looking at their 50 inch flat screen. screen.

Office on television

YouTube has begun navigating on a desktop computer, but it has long since transcended the roots of its computer to integrate into the field of mobile telephony, while in recent years has become an important part of the show. With applications such as smart TV apps, game consoles, set-top boxes, and Chromecast, YouTube now has more than 180 million viewing hours per day on the big screen – more than 39, a billion hours in total.

Being able to target users who watch YouTube on their TV offers more opportunities to advertisers. They can create ads that work better on a big screen than a smartphone, for example. They can also adjust their bids so that their ads appear more often when searching for products through a Samsung Smart TV. Similarly, if a company has a particular product to promote that might be more appealing to a viewer, such as a game console or a Blu-ray player, it can make sure that its ads do not are broadcast only for these viewers.

With TV screens now included as a device type, brands can now view specific analytics and reports to determine the performance of their ads on larger screens and adjust their creative output accordingly.