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In recent years, vaping has become a popular alternative to smoking. It's more discreet and socially more acceptable than tobacco. Some steamers provide more nicotine than cigarettes and are widely marketed to youth and smokers who want to quit. One of these products, Juul, quickly conquered more than three quarters of the US electronic cigarette market.
Juul's mission is to help adult smokers quit smoking. But it is addictive and its growing popularity has coincided with a new problem: young people who have never had a cigarette are now running out of steam.
The surge in sales has triggered a new public health crisis; Studies show that nicotine affects the developing brains of young people and that frequent use of the electronic cigarette can be dangerous for the lungs and heart.
The Food and Drug Administration has said it plans to stop using electronic cigarettes in adolescents, but is slow to act and the number of young people who have been vaping recently doubled of the last year.
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