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Victoria's Secret lingerie giant wants to outdistance its annual fashion show on prime time television, according to a CNBC report.
Company executives reportedly sent a memo to employees exposing the changes to the company and suggesting that "network television" was no longer appropriate for the Victoria's Secret Fashion Show, broadcast annually on ABC and CBS from two decades.
L Brands, the parent company of Victoria's Secret, did not immediately respond to HuffPost's request for comment.
"Fashion is a matter of change. We have to evolve and change to grow, "said Les Wexner, CEO of L Brands, in the memo, obtained by CNBC. "It is in this spirit that we decided to rethink Victoria's traditional Secret fashion show."
"We are going forward," added Wexner, "we do not think network TV is perfect."
Victoria's Secret's annual fashion show has been under scrutiny in recent years, as consumers ask fashion and beauty companies for a broader and more inclusive definition of beauty.
Body positivity activists have specifically targeted Victoria's Secret as a company that refuses to include models of any type and size in its fashion shows and commercials. The annual fashion show, which presents slender models from year to year, is not the only element of the brand to arouse consumer irritation.
People also criticized the company for refusing to carry larger sizes.
In one interview with Vogue last NovemberL Brands marketing director Ed Razek defended Victoria's Secret's decision not to present curvier or transgender models at its annual show. Razek said the company had considered it.
"We sell to who we sell, and we do not sell worldwide," said Razek. Monica Mitro, head of public relations at the company, also noted in the interview that Victoria's Secret was wearing bras ranging from 30A to 40DDD.
"So, like, why do not you do 50 years," said Razek, adding, "It's like, why does not your show do that? Should not you have transsexuals in the show? No, I do not think we should. Well, why not? Because the show is a fantasy. It's a 42-minute special show. "
Victoria's Secret's annual show has seen a decline in popularity in recent years, with the latest edition in December marking its Lowest ratings with 3.3 million viewers – down 5 million in 2017.
Earlier this year, the company also announced its intention to closure of 53 additional stores after the closing of the 30th in 2018.
The apparent decline in popularity of Victoria's Secret comes at a time when new lingerie brands, such as Rihanna's Fenty and ThirdLove, in which a former Victoria's Secret CEO has invested, openly celebrate a wide range of styles and sizes, including plus and minus sizes.
In his memo, Wexner said the company would reorganize its fashion show "in order to push the boundaries of fashion to the global digital age," without revealing the details of what that would entail.
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