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Walmart
is expanding its grocery subscription service. And at $ 98 a year, it's a lot cheaper than
Amazon.com
S
Since Amazon has purchased Whole Foods, more and more grocery stores have taken proactive steps to track the e-commerce giant's grocery delivery offering. Walmart is supplying groceries and has begun rolling out a subscription service called Walmart Unlimited, which resembles Amazon's "free shipping subscription" model.
The difference is that the Walmart service costs $ 98 a year, compared to $ 180 a year for Amazon Fresh, which adds to the required $ 119 subscription by Amazon Prime, for a total of $ 299 a year. . Even people receiving a $ 59 a year discount for Amazon Prime students would pay more by adding the Amazon grocery service.
The Walmart membership offers free and unlimited grocery deliveries, but the retailer will continue to offer a non-member delivery service.
"We are investing in our online grocery business by rapidly developing our grocery collection and delivery services," said Tom Ward, senior vice president of digital operations at Walmart USA.
The subscription has been tested in Houston, Miami, Salt Lake City and Tampa, Florida, but it is now in 200 metropolitan areas where the company already offers delivery services. The service will be available in more than 1,600 stores, or 50% of the country, by the end of 2019, the company said.
Products available include commodities, meat, seafood and bakery, as well as staple foods, consumables and general merchandise, the company said. Prices will be the same as in store.
Delivery Unlimited is Walmart's latest attempt to track Amazon. He has already indicated that free delivery "NextDay" would soon be available for 75% of the US population. This news was announced after Amazon started offering next-day delivery to Premium members.
Walmart stock (symbol: WMT) rose 0.8% to $ 116.99, shortly after the market opened on Thursday, while Amazon's share price (AMZN) rose 1 % at $ 1,841.21. the
S & P 500
was up 0.3%.
Write to Connor Smith at [email protected]
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