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Individuals participating in the program will receive a $ 30 gift card at Walmart to exchange their old car seats. The program began Monday and will continue until September 30 to celebrate National Baby Safety Month.
TerraCycle founder and CEO Tom Skazy plans to "divert the plastic equivalent of about 35 million bottles of water from landfills".
"Thanks to Walmart's car seat recycling program, non-recyclable car seats are now recyclable nationally," said Mr. Szaky. "We are proud to work with this forward-thinking company to offer families from one ocean to another a way to give their car seat the product that has kept their little ones safe." , a second life. "
Using a model of disassembly of materials for the recycling of car seats, TerraCycle will work with subcontractors of the whole country to disassemble the car seats and separate them by their components. Once dismantled, the company will use each component to transform into a usable raw material to make new products.
All of the work will be done in the United States and none of the car seat materials will be turned into a landfill or will be cremated, "said Brett Stevens, Global Vice President of Sales and Marketing. 39, supply of TerraCycle materials.
"Safety – especially car seats – is a top priority for the Walmart Baby Department, so we wanted to use our size and reach to create an event that offers unprecedented access to retail trade." an outdated car seat for a gift card – perfect to use on your baby's next car seat, "said Melody Richards, vice president of Walmart Baby. "Sustainability is of equal importance to Walmart, so we are excited to be working with TerraCycle, which will recycle all car seat components."
While this is not the first time TerraCycle has worked with Walmart, this is the first time the two companies have partnered to offer Walmart's first national car seat recovery program.
"TerraCycle's mission is to eliminate the idea of waste by collecting and recycling traditionally non-recyclable materials," Stevens told CNN. "Whenever we can team up with a retailer or consumer goods company to educate the public that these everyday objects can see another life, we are happy to participate."
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