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But last week seemed like a breaking point. Big business could obviously tolerate working with Mr. Trump despite his chauvinism, flirtation with white nationalism and claims of impunity, but the president’s apparent desire to undermine democracy itself seemed to be a step too far.
“This thing was a little different. I mean, we’ve had sedition and insurgency in DC, ”said Jamie Dimon, CEO of JPMorgan Chase. “No CEO I know is endorsing this in any way. We shouldn’t have somebody, you know, gassing a crowd.
The fallout was quick. After the president urged his supporters to march on Capitol Hill, the leaders used their strongest language to date to repudiate Mr. Trump, and some of his longtime allies walked away. Ken Langone, the billionaire co-founder of The Home Depot and a staunch supporter of the president, gave up on Mr. Trump, telling CNBC, “I feel betrayed.
Twitter, Facebook and YouTube have banned or suspended Mr. Trump’s accounts. Amazon, Apple and Google have severed ties with Speak, a popular messaging app among its supporters.
Charles Schwab, the Republican-founded brokerage firm that backed Mr Trump, has said it will shut down its political action committee entirely. And many companies, as well as the US Chamber of Commerce, have sought to punish Mr. Trump’s supporters in Congress by depriving them of crucial funds.
“For those members of Congress who helped incite the riot and support the riot, there will be consequences, no doubt about it,” said Ed Bastian, CEO of Delta Air Lines.
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