Thursday, Walt Disney (NYSE: DIS) gave investors a first look at the brand's long-awaited brand streaming service, the Disney brand, and additional information on its plans for Hulu and ESPN +. The update was not disappointing as stocks rose more than 11% after the Investor Day presentation.
Here's what you need to know about the upcoming Disney brand streaming platform.
Meet Disney +
Disney executives announced Thursday a clear and bold vision of its new streaming service.
"We are confident that the combination of our unparalleled story, our beloved brands, our iconic franchises and our state-of-the-art technologies will enable Disney + to stand out in the marketplace and deliver significant value to consumers and consumers alike." shareholders, "said Robert Iger, CEO of Disney. press release on the Investor Day presentation.
The new subscription service will be launched in the US on November 12 at a competitive price of $ 6.99 per month. It will feature content from Disney, Pixar, Marvel Studios, Star Wars, National Geographic and titles from its recent acquisition of Fox's assets, including The sound of music, The princess to marry, and more. In total, the service will feature more than 7,500 television episodes and 500 films.
The value proposition of the service will be enhanced by "25 original series and 10 original films, documentaries and specials," Disney said. The remarkable original series developed for the service include The hawk and the winter soldierwith Anthony Mackie and Sebastian Stan; WandaVisionwith Elizabeth Olsen and Paul Bettany; and more.
But one of the most compelling benefits for Disney + is that it will host all Disney Studios movies released in 2019 and beyond. This, of course, includes Captain Marvel, Avengers: End of the game, Toy Story 4, Frozen 2, Star Wars: Episode IXand remakes of Aladdin and The Lion King.
The media giant is committed to Disney + and plans to increase its spending on content for service to $ 2 billion a year by 2024. But the company believes that consumers will react optimistically to the service. Management anticipates that this service will have between 60 and 90 million subscribers within five years.
Beyond Disney +
Of course, the constant evolution of Disney into a business model for the general public is more important than that of Disney +.
The company's recent acquisition of Fox's assets has allowed Disney to hold a majority stake in Hulu, the fastest-growing streaming video service in the United States. In addition, Disney has high hopes for its ESPN + streaming service launched in 2018. Management estimates that the service can reach 8 million to 12 million subscribers by the end of the fiscal year. 2024, against about 2 million today.
Disney's Investor Day regarding his streaming projects clearly indicated to the company the way to not only survive in an evolving entertainment landscape, but also to thrive.