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Joe Biden shouldn’t let the “We Just Did 46” hat go to his head.
When the 78-year-old president-elect threw the hat via the social networks of his wife Jill On November 7, supporters reveled in his apparent replica to Donald Trump’s iconic red firefighter cap “Make America Great Again”.
The Biden hats – which refer to the fact that he will soon become the 46th president – are currently sold on Amazon for as high as $ 25.95 and online e-commerce sites like Etsy, but they are not sold by the official Team Joe store.
“We just did” is not a campaign slogan. They are lagging behind Trump, ”Manhattan-based branding expert Michael Stone told The Post. “You have to get the search. It’s very ingenious, but you have to understand it. It’s part of the charm.
Stone, who founded the Beanstalk Group, one of the world’s most notable licensing agencies, predicted that the awkward cap will sell initially because “it speaks to when Biden won the election.”
However, Stone doubts the middle finger mocking gear has the resistance of the ubiquitous MAGA hat, which has lasted because “Trump supporters are thirsty for merchandise bearing the slogan. … Trump was delivering a message to a segment of our population that really wanted to remember a time when America was a different country.
Neither the Trump nor Biden camps immediately returned messages. Amazon declined to comment.
MAGA hat sales are said to have exceeded one million last year.
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