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A new social media campaign encourages people to share what they could not have done. #Withoutom and promise to fight for never having to imagine a world without it. The campaign aims to raise awareness of the high rate of preventable maternal deaths worldwide and public figures, including Hillary Clinton and Kerry Washington, use the hashtag to show their support.
The campaign was announced by the Rockefeller Foundation a few days before Mothers' Day May 12, and unveiled at a bipartisan event at Capitol Hill, according to a press release released Tuesday.
In addition to the hashtag, the campaign calls on fans to share an emotional video. The video is made up of celebrity clips, politicians, and other people speaking at several critical moments in their lives – and thanking their mothers.
"I am an example of what it looks like when support and love are paid to someone," said Regina King, in tears, during her Oscar acceptance speech. earlier this year. "Thanks to my mom for inspiring me to always tell the truth," he said. Malala Yousafzai while receiving his Nobel Peace Prize.
The video conveys a common message: people would not be what they are without the mother.
Although many people depend on their mothers daily, many others have never had the chance to do so. Every day, 830 women die of pregnancy-related causes worldwide, according to the statement. Research has long shown that the United States lags behind other developed countries in maternal care: about 700 American women die each year from pregnancy or childbirth in America. Of these cases, 3 out of 5 are considered preventable.
"Today, an American mother is 50 percent more likely to die in childbirth than her own mother," said Dr. Neel Shah, an obstetrician at Harvard Medical School. Associated press earlier this week.
The numbers are particularly bleak for some women's groups in America. According to new data from the Centers for Disease Control and Women, Native Black and Native American / Alaska women were about three times more likely to die of a pregnancy-related cause than white women. Prevention.
"The world loses when we lose mothers, yet far too many women in the United States and around the world are struggling to get the care they need before, during and after birth." It's time to end this injustice – and this starts with prioritizing equity in maternity care, "said Dr. Naveen Rao, general director of health at the Rockefeller Foundation, according to the statement. "We must invest in strong and agile health systems that protect the health of mothers and their children – and we must ensure that digital health innovation is fully utilized to save the lives of the most vulnerable. . "
The new campaign also encourages people to learn more about the issue and to donate to key organizations offering maternal health solutions around the world, including the Black Mamas Matter Alliance, the Every Mother Counts and the White Ribbon Alliance. .
Many personalities have already shown their support for the cause. Hillary Clinton retweeted the video of the foundation Tuesday, writes: "An American mother today has a 50% greater risk of dying in childbirth than her own mother.It's time to tackle the maternal mortality crisis.
Georgian politician Stacey Abrams also tweeted the video. "Georgia has the highest maternal mortality rate of any state in the country and black mothers are three times more likely to be victims than white mothers," she wrote. Tuesday.
Actress Kerry Washington and former director of Planned Parenthood, Cécile Richards, are some of the other people who also shared the message.
In addition to the social media campaign, the foundation is making new investments in digital health equity, the statement said. The Foundation has invested more than $ 100 million in recent years "to help countries achieve universal health coverage to improve the health and well-being of the most vulnerable, including ending Epidemic of preventable maternal deaths ".
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