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“Wonder Woman 1984” will be released on premium VOD in the UK a month after the film’s premiere, Warner Bros. has confirmed.
As revealed exclusively by Variety Earlier this month, the studio took advantage of a strict emergency COVID window agreed to with exhibitors, which dramatically shortened the UK theatrical window. However, it appears that the studio was unable to secure an exclusive deal with Sky, the pay-TV operator backed by Comcast, as previously reported. The tent pole will instead be available as a PVOD offer at other points of sale.
Warners confirmed on Saturday that the Gal Gadot-led superhero sequel will be available on a 48-hour rental starting Jan. 13, just under a month after the film’s theatrical launch on Dec. 16. It will also remain in cinemas, where they are located. open, after January 13.
The early release of PVOD for “Wonder Woman 1984” was a major decision on the part of UK exhibitors, who are fiercely protective of the theatrical showcase, which lasts around 16 weeks. A main source close to the case explained to Variety earlier this month, the agreement “does not set a precedent for the future, but recognizes that we are finding ways to work together.”
The studio said in a statement, “In recognition of the various current market restrictions and in response to the massive fan interest in ‘Wonder Woman 1984’, this film can be enjoyed by fans and families on the big screen where it is. is now available in theaters, and in the comfort of their own homes with Premium Video On Demand (PVOD) in the UK and Ireland starting January 13.
“The film will continue to be available in theaters where they are open, while also being available to watch at home for a 48-hour rental from participating digital retailers.”
Of the 840 theaters in the UK, 228 are currently open and the film is showing in 150. Due to coronavirus restrictions, a number of major chains have had to close their theaters following the country’s second lockdown. London, for example, went from Tier 2 to the most serious Tier 3 restrictions earlier this week, meaning cinemas that had only been open for five days had to close again.
Naman Ramachandran contributed to this report.
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