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Yes! Apples is a consumer-focused brand that New York Apple Sales launched in 2019.
With over 100 years of experience, New York Apple Sales is made up of professionals who have spent years in the product industry and been involved in all aspects of the industry.
“The seeds of New York Apple Sales are passion, patience and persistence – and we planted those same seeds in Yes! Apples – something that consumers can both taste and feel, ”said Kaari Stannard, president and CEO of the Glenmont, NY-based company. “Now we can share our stories, our passion and our apples directly with consumers through Yes! Apples.”
In addition, the company partners with multigenerational apple growers who bring as much expertise in cultivation and agriculture to their profession.
“Our relationships with our growers are paramount in providing the tastiest apples to our retail partners and their customers,” said Stannard.
The yes! Apple season has only just begun, and everyone involved is excited to offer New York-grown RAVE for the first time, along with Honeycrisp, Gala, Fuji, Pink Lady and a handful of club strains that include KORU, SweeTango, Snapdragon, Evercrisp, and RubyFrost.
“As we continue to market Yes! Brand of apples, we are reaching new consumers, ”Stannard said. “The brand’s growth helps us develop new partnerships that will boost our distribution across the country. We also grow and sell several New York exclusive club varieties like SweeTango, KORU and SnapDragon and RubyFrost that do not have nationwide penetration. Collaboration with other shippers and the opening of new sales channels will allow more consumers to access these specialized varieties.
One challenge that is impacting the business right now is freight. There has been massive inflation in shipping lanes, forcing the company to leverage its volume and consistency of shipments to help keep cost increases low, although it has been an uphill battle.
“Another challenge that we have had to overcome is the workforce in the packaging plants,” said Stannard. “There is a lot of competition for the workforce, as well as a shrinking population of workers. “
Yes! Apples focuses on different channels to reach consumers, and that has changed over the years.
“We’re always on the lookout for new channels to expand into, whether it’s new brick and mortar retail partners, e-commerce channels, or direct to the consumer,” Stannard said. “Today, 73% of consumers use multiple channels throughout their buying process, and we want to meet consumers where they are. “
Success, Stannard noted, comes from strong relationships with producers and retailers; a solid and experienced team; and how to reach consumers.
“Our team has many years of experience,” she said. “We’ve been in the industry for a long time, so we know how to produce and distribute a quality product that consumers are looking for. Our relationship with retailers is built on honesty and providing accurate information.
In other words, communication and service are as important as the quality of the fruit.
“While at the end of the day our goal is to get our fruit into the hands of consumers, we must first sell the entire package to the retailer, allowing them to comfortably rely on us to get our fruit to. their consumers, ”Stannard said.
Last year there was an early frost over the area of the Lower Hudson Valley. This year, he expects the overall volume to increase slightly.
“Most of the varieties came back with strong harvests, Honeycrisp being slightly down from last year,” Stannard said. “We expect fruit size to increase one to two sizes on most varieties from last season due to summer rains statewide. At this time, we do not expect any quality issues.
Fortunately, the weather has been good in New York this season and the trees have made it through the frost season with minimal damage allowing full harvest potential on almost any variety.
“Since flowering, we have received adequate rainfall, allowing good fruit caliber, as well as tree growth for new orchards,” Stannard said.
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