You should visit Taco Bell a lot to make its new subscription worth it

Taco Bell appeals to taco fans everywhere by testing a new subscription service called the Taco Lover’s Pass. But how much do you have to love tacos to be really worth the cost? contrary to other fast food loyalty programs who offer occasional gifts, this would be the first prepaid subscription service of its kind for fast food – and you’d need to eat a lot of tacos to make it worth it. Here is an overview of how it works.

What is the Taco Lover’s Pass?

This is a monthly taco subscription through the Taco Bell app. For now, it’s only being tested in Arizona, but if successful, the subscription could be rolled out nationwide. The price of a subscription is also tested, in the range of $ 5 to $ 10 per month. The fee entitles you to one free taco each day, from a menu that includes the following tacos: Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Doritos Locos Tacos, Doritos Locos Tacos Supreme and Spicy Potato Soft Taco.

Is the subscription worth it?

Only if you go to Taco Bell a lot -since this is a “one per day” offer, you will have to eat at Taco Bell everyday to get the most out of the subscription. Plus, most people eat more than one taco on any given visit (more like 2-4 tacos), so you’ll likely be spending extra money on each meal. And indeed, that’s the point of these app-based promotions: The company says that users enrolled in its loyalty program spend 35% more than before joining.

That said, the tacos range from $ 1.89 to $ 2.39, so that would essentially count as a discount on every meal, regardless of the total cost. In the end, you would have having to eat Taco Bell six times (or more) each month you have the subscription to get some value out of it. In this case, you may want to do this only if you already order Taco Bell through the app ten or more times each month. Either way, the more visits you make for that free taco, the better the deal: if you were to eat a free taco every day (that’s fine, no judgment here) without purchasing additional items. , you save up to $ 71.10.