If you upload original videos to YouTube to share only with your friends, be prepared for advertisements: The platform’s terms of service for US users have been revised so that videos produced outside of the partner program YouTube can be monetized by YouTube.

This means that even if you are not a YouTube partner, the Google-owned business may place ads around or in the middle of a video you upload, as long as it is considered “safe for.” the brand “or adapted to the general public. You will not receive any share of advertising revenue.

The policy appears in a new section of the amended terms of service that includes a new clause for classifying royalties for tax purposes:

Right to monetize

You grant YouTube the right to monetize your content on the service (and such monetization may include displaying ads on or within the content or charging users an access fee). This agreement does not entitle you to any payment. As of November 18, 2020, any payments you may be entitled to receive from YouTube under any other agreement between you and YouTube (including, for example, payments under the YouTube Partner Program, Memberships channel or Super Chat) will be treated as royalties. If required by law, Google will withhold taxes on these payments.

The eligibility criteria to participate in the YouTube Partner Program remain the same in this revised terms of service, some of which include a minimum of 1,000 channel subscribers and having accumulated over 4,000 viewing hours in the 12 months. previous ones.

The change will arrive on YouTube in other countries with respective revisions in mid-2021. In the meantime, be on the lookout for more virally powerful videos to be picked up by rights management agencies and more harmless videos rated “18 + “on spite.

For the year up to September 30, YouTube pulled in $ 12.88 billion in ads, an increase of 23.5% from this point in 2019.