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ZeniMax was the victim of a trademark litigation, this time about the company's recent registration application for the word "Redfall". The resistance comes from the publisher BookBreeze.com on behalf of Jay Falconer, the author of the science fiction novel series that shares a name with ZeniMax's recent trademark application.
Spotted for the first time by GamesRadar, the dispute sees both parties closed in lectures and hearings held from March to August 2020 and highlights some of the complications that can arise when filing a trademark.
We do not know exactly for which game ZeniMax asked for the Redfall brand, but with another Old scrolls A game in preparation at Bethesda, property of ZeniMax, it is possible that the company plans to use Redfall on behalf of this game in development.
The problem here, as GamesRadar points out, is that the brand could create some confusion between Bethesda's game and Falconer's series of novels, and potentially cause bigger problems if the Falconer series gets a video game rendering.
According to the author, his legal team had attempted to resolve the problem before filing an official dispute, but the radio silence of ZeniMax had been welcomed at each turn.
"My lawyers have tried to contact a gaming company to offer them a simple license agreement allowing them to use my name Redfall", tweeted Falconer. They always ignored me every time. Shame. I did not leave the choice. Everything could have been avoided. Just call my lawyers. "
Of course, ZeniMax is no stranger to trademark litigation, although the few of these recent recollections usually leave society on the other side of the problem. The company put pressure on the developers of the independent game known for the first time under the name of Prey for the gods change the name of their game to avoid confusion with Arkane Studios & # 39; Prey and, years before that, launched an offense against Mojang claiming that his game scrolls broken on ZeniMax Old scrolls trademark.
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