Google has really gone out of its way to push its hated Accelerated Mobile Pages (AMP) project which promises faster pages on mobile but ended up making life difficult for web developers and users alike. Now, five years after first displaying the AMP lightning bolt alongside search results to indicate how fast they’re supposed to be, Google has stopped making this distinction between AMP and normal pages in search.

The change is taking place slowly as part of the latest changes Google has made to the ranking of pages in its search engine. Google announced in April that it would no longer force web developers to create AMP pages to rank better in search, with regular websites to appear in the news carousel that was previously reserved for AMP-only sites. In fact, Google emphasizes AMP across the board – you won’t find the lightning bolt icon anywhere in the future, neither in search nor in Google News, where it also played a big role. Here, Google states that “we are expanding the use of non-AMP content to optimize the basic experience on news.google.com and in the Google News app.”

Left: An old screenshot showing the AMP logo. Right: More AMP in search results.

Overall, this change is much later. No one has ever really liked AMP websites. While AMP may have helped some smaller posts create better mobile experiences, AMP sites have many limitations that make them far worse than their HTML counterparts. For example, it’s not possible to easily copy and share real URLs directly from AMP sites, and you can’t embed interactive polls and forms, which is a regular issue for our weekend poll. end.

We can only hope that Google will put more emphasis on mobile AMP and instead use its resources to promote the use of better HTML and JavaScript technologies.