[ad_1]
The daily beast
This Gun coffee brand was MAGA Royalty. Then he turned to Kyle Rittenhouse.
The far right thought they had found the perfect breakfast drink company. Then he took a big sip of Black Rifle Coffee and checked out the news. For years, Black Rifle Coffee Company has been at the forefront of an emerging conservative coffee movement. Customers can start their day with a Keurig “Thin Blue Line” mug or relax with a nice mug of “Combat Cocoa”. This is not coffee for WIMPS and CIVILIANS, the company’s brand implies; It’s a TACTICAL CAFEINATION for OPERATORS, but even this branding was not enough to save the BRCC from attacks by its former far-right fans, who accuse the company of being insufficiently militant because it refused to sponsor a teenager accused of murdering Black Lives Matter protesters. ‘All fights take place at night’: Kyle Rittenhouse’s lawyer urges Trump fans to ‘dust off’ gun rights BRCC troubles began shortly after accused murderer Kyle Rittenhouse was released from prison last week. Rittenhouse is accused of shooting three people (including two fatally) during a Black Lives Matter protest in Kenosha, Wisconsin earlier this year. Rittenhouse, 17, has emerged as a hero of the militant far right, especially of groups like the Proud Boys who openly yearn for violence against the left. Shortly after supporters released the $ 2 million bond of Rittenhouse, the host of a conservative podcast partner of the BRCC tweeted an image of Rittenhouse in a BRCC shirt. The photo, plus its caption (“Kyle Rittenhouse drinks the best coffee in America”) led viewers to believe that BRCC was in partnership with Rittenhouse. This was not the case, said BRCC this weekend. In a video, company CEO Evan Hafer said BRCC does not have and will not sponsor Rittenhouse. “We are not aiming to profit from the tragedy,” said the CEO of the gun-themed coffee company. “We don’t want to take advantage of this event. We have no interest in collecting a dollar from all of this. It is ethically inappropriate for us to do so, or even to give the perception [of profiting]. That would be an uncontroversial statement from virtually any other CEO. But not, apparently, from a leader in the world of conservative coffee. Hafer’s statement sparked a hypercaffeinated meltdown from parts of the right-wing, which blasted BRCC like traitors. Rational Disconnect (@RationalDis) November 23, 2020 Far-right internet figures like blogger Cassandra Fairbanks have officially ‘disowned’ BRCC – in so doing, taking a break from the left’s accusation of censorship. Others accused the BRCC of simply exploiting the law for profit. “Civilians are just cash cows to you, so you and your veteran friends can get rich,” Hafer said. The Proud Boys, a far-right paramilitary group that championed Rittenhouse, accused the BRCC of attempting to market “sexless students” and reworked the BRCC logo to make it look like he was backing Black Lives Matter (which, in Proud Boys parlance, is On Talking, a popular social media platform among the far-right, supposed former DCFC fans flooded the company page with insults. “Boycott these liberals and all the brands associated with them,” commented one user, whose profile photo was Facebook CEO Mark Zuckerberg, pictured to look like a Nazi. “It turns out that Black Rifle Coffee is a deep state … ??? “another former fan wrote on the BRCC’s Talk page.” My husband is pissed off … he said his election was stolen by the Democrats, then his coffee ! “” And just like that, you have to change your name to LGBTQ snowflake cafe, “wrote a third me. “I’ll never drink your coffee.” Parler users became so enraged that they began searching the Federal Election Commission website for political contributions from Hafer, who revealed he had donated $ 500 to Representative Tulsi Gabbard, a Democrat from Hawaii. (Gabbard, who served in the military as Hafer, saw support from a fringe of far-right figures during his 2020 presidential campaign.) The accusations were a staggering reversal of fortune for the BRCC, which , for years, has positioned itself as the go-to cafe for fans of conservative weapons. “I want the people who voted for Trump to know that there is another option for you,” Hafer said in a 2017 interview.[Starbucks’ then-CEO] Howard Schultz doesn’t want your business. I do. I’ll be proud to take it. When Starbucks announced plans to hire 10,000 refugees in 2017, BRCC shared a meme that photographed Starbucks mugs on ISIS fighters. “Starbucks promises to hire 10,000 refugees,” the meme reads, followed by a photo of US troops with the caption, “Black Rifle Coffee Company promises to hire 10,000 veterans.” BRCC was perhaps the most popular conservative coffee brand – but it wasn’t the only one. Other right-wing coffee companies, including those with a similar military brand, were launched around the same time, many in response to the perceived liberalism of brands like Starbucks. At least two conservative cafes have opened this alone. February. One, Covfefe Coffee and Gifts in Maine, sells beers bearing Trump’s name. The other, Conservative Grounds in Florida, features a makeshift oval office with cardboard cutouts of Donald and Melania Trump. The owner of Conservative Grounds told the Washington Post that the store was “a place where Conservatives were made to feel welcome,” and noted that the store had a sign leading to the trash cans with a label “Liberal safe space, enter here” . Why Starbucks Melt A third right-wing coffee brand is now targeting BRCC customers, promoting stickers that advocate throwing Communists to their deaths from helicopters, and patches mocking the corpse of a slain man by Rittenhouse. The brand gained approval from the Proud Boys after it released a statement on Sunday praising Rittenhouse. When a Twitter user accused the company of revealing “fascist views,” the brand’s account responded: “We have never hidden pretty cheeks. at the Daily Beast. Do you have any advice? Send it to The Daily Beast here Get our best stories delivered to your inbox every day. Subscribe now! Learn more.
[ad_2]
Source link