hypermarkets and supermarkets lost more than 300 million euros

Blocking of roads, roundabouts, but also parking lots of supermarkets. The addition is increasingly salty for supermarkets and hypermarkets that, helplessly, look to climb the shortfall of their signs. In a study ofIRI unveiled by LSAit now stands at 315 million euros for 7,500 stores.

This amount is divided between November 17 weekend in which stores lost 142 million euros, and that of November 24, that of Black Friday, with 173 million euros. These amounts were obtained by comparing sales over the same period of 2017 which benefited from sales increases on Black Friday. This time, the promotion operation has made White cabbage.

Initially, the misfortune of some made the happiness of others. Indeed, customers have dropped hypermarkets to look at smaller stores, but closer to urban areas. That's what happened on the 1st weekend. At that time, small stores (between 1200 and 400 m2) posted sales growth of 2.9%. But in the second, this switch did not happen which has increased the shortfall.

The phenomenon is expected to increase further during Act 3 of the movement to be held during the weekend of 1 December. The loss of earnings may be much greater because it will add sales of specialty stores (furniture, gardening, gardening …) and shops shopping centers.