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Expected since 2016, the presentation of the new box of Free is waiting. A delay that raises his share of questions and fantasies.
In recent weeks, more a day does not happen without a worried email from a colleague, a small discreet questioning of a marketing department of a competing operator: "did you receive an invitation to launch the Freebox V7?" . With a small variant to further dramatize the situation: "it seems that Free has rented apartments in Paris for demonstrations in situ." Faced with this, radio silence of the operator Xavier Niel who offers a buzz inexpensively.
The reasons for this agitation? The expected launch of the new version of the Freebox, called V7. The story begins in March, when Xavier Niel himself declares, on the sidelines of the presentation of Free's annual results, that the next Freebox will be released this year. Expected since 2016, the announcement is like a bomb in the telecom microcosm. The soufflé falls …. Before everything goes back to school. This time, it is Thomas Reynaud, the CEO of Iliad, who sticks, always on the occasion of a presentation of results: it will be in "a few weeks". Given the time allotted, the most impatient begin to bet on a launch in early October. Then pretty much every Tuesday, the day of choice for Free ads. In vain. Despite the new promise of Free made in early November, always on the occasion of presentation of quarterly results, it will be "before Christmas".
Important issue for an operator
New twists in the affair with a tweet from Georgette, the Grandma of Cantal, a parody account, well known on Free, who explained to come to Paris on November 20 with a box. It was believed, especially since the tweet was confirmed by other sources in Figaro. Fault. Return to this source a few days later. But where is the V7? Answer "at home". Understand, at Scaleway's headquarters, Iliad's Cloud subsidiary. In this case, why not market it? According to various sources, this would be because of software problems in the box. The material would go very well. Others evoke a capricious remote control … Too bad, when we know the stakes that represents the launch of a new box for a telecom operator. Xavier Niel would be "furious", to believe some. Which would seem logical, but the interested party, questioned on the subject, shows an Olympian calm, with however a point of annoyance for who would venture to insist. So, when is this V7?
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