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With its vertiginous fall in the stock market, Cupertino lost its valuation to one trillion dollars and she finds herself neck and neck with Microsoft, two companies gravitating around 822 billion dollars. This situation, unpublished for more than ten years, has pushed The Wall Street Journal to compare the two old opponents. " Recovering first place in market capitalization is a shake-up for Microsoft, a position it held on November 3, 2003, at around $ 289 billion ".
According to James Armstrong (President of Henry H. Armstrong Associates), the Microsoft's recovery relies on its ability to reinvent itself and target various sources of revenue, what Apple must also do. It must be said that the manager controls the subject, he has a portfolio of $ 750 million, including about $ 107 million in Microsoft shares and $ 3.5 million in AAPL.
Microsoft has recently built its fortune in the cloud, which has so far provided only a tiny part of its growth. But that meant ending aging sectors that prevented it from working with emerging technologies like its competitors. Nowadays, the most famous programs of Microsoft are on the smartphones exploited by Apple and Google. The firm is also focusing on projects such as augmented reality and voice recognition, based on its cloud computing business.
But companies offer great similarities of development like augmented reality (and extension to operating systems) or Services. In fact, many observers believe that the decision tostop reporting the details of its sales could show Cupertino's desire to strengthen its other segments. But there remains one major difference: the iPhone, which still accounts for about three quarters of Apple's gross profits.
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