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Candies, shower gels, syrups … all these products have their taste or perfume corresponding to the flagship badtails of the summer. A fashion that trivializes the taste of alcohol among young people according to addictologists.
These products do not contain alcohol, but we can see on their packaging badtail glbades with ice cubes, straw and mint leaves. A true trend among young people, they mimic the taste or the scent of popular drinks such as mojito, spritz, gin-fizz or margarita. And they have invaded the shelves of supermarkets, much to the despair of health professionals, as reported by the Parisian.
"In public health, it's a crazy stupidity. role when adult.This will lead them later to underestimate the risk of alcohol is the same stuffing with the Champomy, "indignant William Lowenstein, president of SOS Addictions in the columns of the Parisian.
While excessive alcohol consumption is responsible for 50,000 deaths in France each year, it calls into question the economic weight of alcohol. "On tobacco, we have really advanced, but not on this other health catastrophe.In France, we are one of the first wine producers in the world, necessarily, it matters."
Products that target adults [19659006] The sociologist Christophe Moreau, also questioned by the newspaper puts forward a paradox. "On the one hand, we have banned alcohol to minors and advertising, there is a will to protect the consumer, and, on the other, we promote the party, we set up a marketing as shown by these products, "he says.
The marketing director of the Lutti brand, which sells candies with mojito, pina colada and spritz flavors, explained to them daily that their products were aimed at 25 -49 years old and inspired by mocktails, non-alcoholic badtails.
On the side of the General Directorate of Health (DGS), contacted by the Parisian, these products referring to alcoholic beverages so they advertise indirect and should be labeled "alcohol abuse is dangerous for health"
See also:
Alcohol: children taste it too early
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