How the digital market of Apple has changed



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  This is what the current Apple App Store looks like in 2018.

This is the current Apple App Store in 2018.
(© Apple 2017)

Ten years have pbaded since Apple's revolutionized mobile software with its App Store. But what did the applications look like on the first iPhones, and how has technology evolved since?

When the first iPhone came out on the market in 2007, there was a lot of excitement: a phone that was both a minicomputer and a touch screen, it still did not exist . For the first iPhone, there were only a few applications – applications that were preinstalled on the device. Calendars, text messages, and own photos and videos from YouTube were enough to keep people on the screen.

The First App Store

Nine months after the release on March 6, 2008, Steve Jobs and Scott Forstall announced Software Developer Set that should allow programmers to write their own programs for the first time. iPhone. How should these programs find their way into smartphones? About the app for the App Store, available since iPhone OS 2. In the Apple press release, it looked like this: "The iPhone 2.0 software version will include the App Store, a new app that allows users to search, buy and buy third-party programs The App Store allows developers to reach any iPhone or iPod owner. touch, and you can set the price of their apps, or make them available for free, while retaining 70% of all revenue. "

The first app store was very similar to iTunes in terms of design and feature, Apple's music buying platform for the iPod. A clear navigation has been provided by a series of tabs below: "Featured" for recommendations from the Apple team, "Categories" and "Search" to find your way, and "Top 25" for the most popular apps. The updates made it easy to update your apps.

The App Store has been a resounding success. The first weekend, users have downloaded about 10 million applications on their devices

The App Store over the years

In 2009, when the iPhone OS 3 came out , the App Store already hosted 25,000 applications, totaling 800 million times have been downloaded. This year, users were able to make in-app purchases for the first time, allowing developers to publish their programs in a basic version for free. Extended features could then unlock them for a fee. It was also the birth of "free games".

In 2010, Apple launched the first tablet of Apple on the iPad. Again, the App Store was the way to try new applications and new games. Initially, there were 2,000 applications exclusively for the iPad, including Netflix, a streaming provider still small enough.

The surface of the App Store has not changed much, but in iOS 6 in 2012, tab categories have become something summary – "Categories" have been moved to the "Top Charts" and with "Genius" came a smart section for recommendations. Users could now share apps with a "Share" button and love them directly through Facebook's integration.

In 2013, iOS 7 saw a major overhaul of the Apple device. Each screen of the operating system has received a new look. The dark gray glossy panels were a thing of the past, from now dominated white backgrounds, smooth fonts and bright colors. The App Store has not been exempted. The "Genius" section is gone, but a tab showed users which apps were the most popular in their area. The following year, developers replaced "Nearby" with "Explorer". Here you can sift apps into a new category.

The App Store Today and in the Future

In 2017, Apple celebrated the tenth anniversary of its iPhone. This meant not only the release for the iPhone X, but also a new design for the App Store. The digital store has got a new magazine look with a new homepage that offers articles, tips and other content. These will be listed under the new tab "Today" from iOS 11.

The Apple App Store is a long-term success story. There are more than two million apps available today and more each day. In what direction it goes with the applications, we can see in an application like Pokémon Go, which has mastered the jump in augmented reality with a lot of success. Apple launched ARKit 1.0 last year, which allows AR developers to let off steam and share their results with all iOS users. What we can expect in the future is even more applications that make the boundaries between the digital world and reality disappear. The App Store should be well stocked for a while.

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