Advertisement Ads: Advertising in the German App Store starts on August 1

Apple wants to give developers more ways to position themselves in the App Store. Search ads are now coming to Germany

We know it from major search engines like Google: If you search for a specific term, it will appear above and next to first results and advertisements corresponding, of course. such is marked. We will also have to get used to it in the App Store.

As Apple has announced tonight, the announcements of the Research Network, available in the United States and in other countries for some time, will begin among others in Germany, France from 1st of August. Italy and Spain. Interested developers can already launch advertising campaigns for their apps.

Can search ads distort search results in the App Store?

What impact will this have on users of the App Store? This is quickly explained: The first search results in the App Store are no longer necessarily the most relevant. However, advertisements are color-coded and marked so that a distinction between advertising and actual search results should not be particularly difficult.

However, one has to be prepared for the fact that special search queries are not necessarily at the top of the list actually counts. It may therefore happen that when searching for "Spiegel Online", the image application is displayed at the top

What is your opinion about advertising in the App Store? Are you going to have a big problem with color-coded ads? Would you even click on the ad or ignore it skillfully?