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The OnePlus small business has become a global brand in five years with a strong and above all loyal community. With the launch of the OnePlus 6T at the beginning of this week, the once ridiculed smartphone dwarf becomes a giant who, thanks to the T – Mobile deal, now acts on an equal footing with Samsung, Motorola and co.
Never settle, translated means "never settle for anything", is the motto of OnePlus since the launch of OnePlus One five years ago. The founders Pete Lau and Carl Pei did not expect the small business to sell a million pieces of the star killer. With the OnePlus 6, the million dollars had already been reached in 22 days and with the OnePlus 6T, this number could still decrease. Why? Until now, you could buy OnePlus smartphones only online from the manufacturer's website or from Amazon and Co., but thanks to the stores and network operators, OnePlus could not convince any new fan of itself. and its products. Until now, something has changed since the presentation of the OnePlus 6T.
First US supplier sold OnePlus with contract
In some countries, as a smartphone manufacturer, you have to be registered on the network of a local network operator or provider, otherwise you will not be able to develop much. The American market is one of them. The majority of Americans buy a smartphone in conjunction with a fixed-term contract, which means that if you want to grow in the US, it's imperative that you're listed at AT & T, Sprint, Verizon, T-Mobile and other. Logically, these contracts only concern established smartphone manufacturers such as Samsung, Apple, Motorola, etc., because you can be sure that their smartphones are also very easy to sell.
T-Mobile is the first provider to include the OnePlus 6T in the program. / © AndroidPIT
But all that OnePlus has listed at T-Mobile in the US is amazing. Even though the small smartphone maker in North America has a community not to despise and is highly prized by bloggers and technical journalists, the vast majority of Americans do not really know OnePlus. Even my Californian parents asked me, surprised, during my last visit, to use a smartphone. When I told them that it was a OnePlus smartphone that I had tested at the time, they simply looked at me questioningly.
No national fly
The American model will certainly not be a coincidence, I'm not only convinced of that, but you can see it on the OnePlus website itself. Hidden in the job offers you will find the open item of Senior Technical Account Manager. This article would be the interface between OnePlus and potential German suppliers.
OnePlus has big plans! / © AndroidPIT
At a small Q & A session in New York, Pete Lau said the collaboration with T-Mobile took 11 months between idea and implementation. Such a process would have normally taken more than 16 months, according to his statements. Although OnePlus had to accept T-Mobile hardware, it had to remove the dual SIM functionality and incorporate a SIM lock, but the software should not have to install the bloatware software. Instead, when configuring, the user can choose himself which T-Mobile applications to install. We already know similar procedures when setting up HTC smartphones.
For me, it is clear that the US cooperation between T-Mobile and OnePlus is a model that will be implemented around the world. The operator or network provider in Germany will officially include OnePlus smartphones in its product range and at what time. What do you think? Which mobile operator will see OnePlus products in the near future? And do you feel that a cooperation with a network operator is positive or negative for the OnePlus community?
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