Dispute between Bayern Munich and the DFB for an advertising poster – football



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Football

Quarrel between Bayern Munich and the DFB for a poster

On a Mercedes poster two players from Bayern Munich can be seen. Why that is too much.


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Joachim Löw and Oliver Bierhoff

photo: pa

Munich. FC Bayern Munich complained of a billboard of the German national team. The champion of Germany has therefore called the German Football League to appeal to the German Football Association. Michael Gerlinger, Director of Legal and Institutional Relations at Bayern Munich, confirmed a similar case. Previously, Sport Bild reported

Boateng and Kimmich on poster

background is a DFB Mercedes sponsor advertisement with five selectors. On the poster were Bayern professionals Joshua Kimmich and Jerome Boateng to see. According to Munich, this violates the "Guidelines on the Use of Personal Rights and Other Rights of National Players A" agreed in 2017.


Only One National Player Authorized

According to this, the presence of a Only national player on a sign is allowed for competing companies; none in a DFB sponsor in competition and with at least five percent of the participating shareholders of a Bundesliga. Audi has been a sponsor of Bayern since 2002. Meanwhile, the automaker holds 8.33% of the shares of FC Bayern München AG.

How many players of a Bundesliga team are allowed to figure in the marketing measures of the national team and in what form? and other rights of national A players. "This amendment completes section five of the Basic Agreement.


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