Huawei puts pressure on Apple and Samsung with 100 million smartphones sold

Samsung, Apple, Huawei – this is the manufacturer's ranking

smartphone of the world. While the first two have been fighting for the crown for years, Huawei has made an unprecedented catch-up over the past five years. And the ambitions are great: In the long term, the Chinese want to be in second position and exceed Apple.

If current growth is maintained, it would not be an impossibility. As announced by Richard Yu, the director of the smartphone division of Huawei, his company sold on July 18 last 100 million smartphones. The previous year, it did not succeed until mid-September. In 2016, the 100 million mark was violated on October 14, 2015, even just before the end of the year.

Huawei remains barely present on the important American market.

Huawei is targeting 200 million smartphones

Huawei is pursuing an aggressive expansion strategy. Most of the devices sold are entry-level and mid-range models, which offer a lot of power for relatively little money. With the most expensive premium models, the company demonstrates once again that she is one of the innovators in the industry. The P20 Pro was on the first smartphone with three backup cameras

Overall, Huawei is targeting 200 million smartphones sold this year. The recently introduced Nova 3 is aimed at the middle clbad. Scheduled to be in October, the next model in the Mate series comes on the market, mainly on long battery life and is in the premium sector

Apple pursues other strategies

For comparison: [19659010] Apple sold in 2017 a total of 217 million iPhones. It's a similar scale, but Cupertino pursues a completely different strategy. While Huawei is expanding its portfolio to all price ranges, Apple is focusing on the top segment. As a result, the group was able to ensure an impressive 86 percent of earnings in the fourth quarter of 2017 with only 18 percent of market share for smartphones sold.

Samsung has a portfolio that permeates all price ranges – targeting 320 million smartphones sold this year. Thus, South Koreans should once again land on the podium this year.