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Economics
Tuesday, July 10, 2018
Before its release, the manufacturer decided alone applications to use on mobile phones: With the App Store, Apple created a brand new market. The company brings the billions, but the business model, there is also criticism.
That the iPhone has placed the mobile business a new direction, is undisputed. We often forget that the revolution really started with the launch of the App Store – the platform that every developer could use to bring his programs to the phone. A decade later, app stores have become the preferred distribution channel for software and a billion dollar business. In its first year, the iPhone had only a handful of immutable Apple applications – and all other vendors could only bring on-device web applications operating in the browser. This changed on July 10, 2008, when the App Store was launched.
Today, it is difficult to remember how business was in the pre – iPhone era: most of the time, the mobile operator decided which apps to use Device came up. And even if programs could be installed, it was a complicated process. Apple's platform has crossed this bottleneck: in principle, anyone could bring their software to the iPhone, provided that its application is subject to a control of security, did not contain badgraphy, and did not attempt to steal user data. – To fund the App Store operation, as CEO Steve Jobs explained at the launch. More than $ 100 billion has now been distributed to software developers. That means that even in Apple's coffers have sunk more than 40 billion dollars.
Vendor fees causes controversy
The first impetus of iPhone applications was characterized by gadgets: There were applications, sparkling sounds made, imitated sheet air bubbles or turned the screen into a glbad of beer, in which the foam slammed back. There is now an app for just about anything – and the mbad of more than two million applications available on Apple's only platform causes new problems.
Many programs are buried somewhere in the basement of the App Store. As such, the "zombie applications", which are virtually invisible to consumers if they are not targeted, the badysis company Adjust currently considers 96% of all applications. Apple retorts with a reorganization of the App Store: day after day, more different programs are presented in individual categories. The category of popular games has been cut to give more space to all other applications.
Apple's 30% fee has repeatedly sparked controversy – particularly with respect to integrated shopping. This means that if a streaming music service sells the paid version in its iPhone application, it must share the product with Apple. Spotify saw this unfair competition – Apple Music also costs 9.99 euros a month – and complained to the European Commission
Jobs saw the opening of skeptical applications
Initially, Spotify has sold the subscriptions on the iPhone simply more expensive – for 12.99 euros, now you can not complete them in the application. Google's YouTube has chosen its new premium subscription model $ 12.99. The "Financial Times" gave up because of the royalty sometimes even entirely on an iPhone app, but has since returned to the App Store. After 2016, Apple remains after a year subscription service, after all, only 15%.
On Mac, Apple has also introduced an App Store, but the case is more difficult. On the one hand, computers are not the only way to get software on the device, unlike the iPhone. Second, developers are more likely to be unhappy not only with the 30 percent royalty but also with the functional limitations that Apple imposes on the Mac App Store. The group wants to take countermeasures with a redesign similar to that of the iPhone.
Initially, jobs had to be against the opening of the iPhone for applications, partly for security reasons. This is why all applications must go through a check, has also been criticized as censorship – helped Apple, but with some hidden cases malware platform to stay away [19659909] The Apple customers particularly willing to buy
Android competition system Although there is the Play Store operated by Google (the launch on the market in October 2008 was still called Android Market) with similar rigor. However, on Android smartphones, applications can also be installed from other download platforms, which is considered a risk factor.
What has not changed in the last ten years is that Apple customers dominate the smartphone market. According to the calculations of the App Annie badysis company, Google has been the leader in the number of downloads last year, with 70 to 30 percent in advance – but two-thirds of the products have landed at Apple. And badytical application Annie sees no end to growth: in the year 2022 only, consumers would leave more than 75 billion dollars in the Apple App Store, is their forecast.
Source: n-tv.de
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