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The average price of Apple smartphones is $ 724. This gives Apple an increase in iPhone sales of 20 percent. The company's profit even increases by 31% to 11.52 billion dollars.
Where Samsung showed weaknesses in the second quarter, Apple according to the balance sheet presented yesterday, between April and June again applied: in the segment of premium smartphones. Although the Cupertino-based company has increased its smartphone sales by only 1% over the same period of the previous year, a 20% increase in sales in this segment means that iPhones more expensive find taker. As a result, Apple reported the best quarter of June in its history.
Overall, Apple returned $ 53.27 billion, 17 percent more than the same period last year. Earnings rose 31% to $ 11.52 billion or $ 2.34 per share. Apple also outperformed badysts who had predicted a surplus of $ 2.18 per share on a $ 52.34 billion business figure.
As expected, Apple's shares traded significantly higher after trading hours. The paper rose 4.03% or $ 7.66 to $ 197.95 – almost $ 2 more than the current high of $ 52.95. Yesterday, the stock had already finished with a gain of 0.20%.
Forecasts for iPhone sales have missed Apple even closely. He delivered 41.3 million devices, badysts had badumed 41.6 million units. Meanwhile, iPhone sales increased from $ 24.8 billion to $ 29.9 billion, bringing the average selling price to $ 724. Here, the default was $ 699. It should be noted that the June quarter – the third fiscal quarter of Apple – is generally the weakest iPhone quarter.
However, weaknesses have shown iPads and Macs. Apple tablets have washed $ 4.74 billion at the box office of Apple, or 5% less than a year ago. In addition, the Mac division had to accept a 5 percent drop in sales to $ 5.33 billion. However, sales of iPad increased by 1% to 11,553 million units, while Apple sold 13% of Macs less than a year ago (3.7 million units).
Another record in the balance sheet for the third fiscal quarter, Apple must thank the Services division. Digital content and services such as AppleCare, Apple Pay but also iTunes and App Store have reported $ 9.55 billion to Apple. This corresponds to an increase of 31%. Other products, including Apple TV, iPod and Apple Watch, even rose 37% to $ 3.74 billion.
"We are pleased to announce the best quarter of Apple and the fourth consecutive quarter announces double-digit sales growth," commented Apple CEO Tim Cook. Third quarter results were fueled by continued sales in the iPhone, Services and Wearables sectors, and we are very pleased with the products and services we have in the pipeline. "
For the current fourth fiscal quarter Apple is now planning sales between $ 60 and $ 62 billion and a gross margin between 38 and 38.5 %.In the previous year, the balance sheet reached $ 52.6 billion in revenue and a margin of 38%.
Samsung reported its balance sheet for the second quarter yesterday morning.The Korean company has acknowledged that its current flagship model Galaxy S9 has been sold worse than expected. 39, exploitation of the mobile sector has decreased by 30% – but consolidated profit increased by 5% thanks to good sales of chips.
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