National Team: "Do what you want – I'm crazy"

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W he takes a look at the site of the official fan club of the national team "powered by Coca Cola", finds an announcement of the fan shop of DFB: "longshoremen in style urban "are announced ladies, 12 euros for men – and:" exclusively for members of the fan club ". The fan as a customer: This is after the first finals of the World Cup in Russia also one of the biggest criticism of the German Football Federation (DFB).

Supporters complain after the historic World Cup-Ausfremdung. "The DFB has probably never been as far away from the fans as it is today," said Jochen Grotepbad of the supporters organization Our Curve

after the disappointing performance in Russia was not only the sporting aspect and the scope of marketing with slogans such as "The Crew", "# ZSMMN" and "#BestNeverRest" were criticized. "In addition to the team have also contributed to these marketing constructions such as the national fan club and the event of international matches in general," said Grotepaß on

"# ZSMMN "was fast" ZSMMNbruch "

," A marketing slogan can never be as good as life, "says Pierre Hatje of Impact & Emotions, who reviewed the success of the #ZSMMN campaign, Horizont.net magazine. . The result of the survey of 400 representative football fans: therefore, one in five understood what the letter collection should be, only one in four positively evaluated the campaign.

The ridicule was not long in coming: "# ZSMMN" several media shortly after leaving the "ZSMMNbruch"

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Galgenhumor – but many followers are seriously annoyed by the larger trend show on the ground. You no longer feel like a respected part of the whole.

The DFB follows "a trend that we observe repeatedly in the Bundesliga," said Sig tries, spokesman for the ProFans alliance, which covers interclub football. "Football fans consider themselves primarily a contributing part of the action and do not want to be treated as customers who buy an entertainment product." Identification with teams and players is more difficult. "

According to Grotepaß," anti-enemy "decisions such as Monday's first and third league matches contribute to this impression." Appearances Liven by Helene Fischer, five models of different jerseys per season and many more serve only profit maximization, but not "the football experience" as the majority of fans want. "

" Commercial Posturing "

The MDR In addition, he had published a detailed scan of a longtime member of the Friends of the National Team club. "Do what you want – I'm crazy," wrote Markus Stillger : "In recent years, I have noticed more and more that I am not with this commercial behavior, star worship for often mediocre achievements and now overpriced prices can identify more. And I feel like I'm far from alone. "

DFB team manager Oliver Bierhoff, however, said on Tuesday:" A lot of things are out of context. There is also talk of alienation. The TV ratings, however, show that the national team is still very much interested in the national team.

Bierhoff had also said to the "mirror" when preparing the World Cup in South Tyrol: "I hope that people will reflect. I am happy when the team represents something. "Only for what the team should exactly for now, has remained uncertain for many spectators during the tournament."

"The core of the German fans, who once formed the mood in the stadiums, has collapsed in the last ten to fifteen years," said Michael Gabriel, even when the film was released. Germany still had chances for the knockout round. He was responsible in Russia for the focal point of the fans of the German World Cup, the Embbady of the fans. Whatever the case may be, in Germany, club football is more emotionally important than the national team, said recently Harald Lange, director of the Institute for Fan Culture in Würzburg

. This should also be part of the World Cup review, announced Bierhoff and national coach Joachim Loew for the coming weeks.

Here is the game plan of the 2018 World Cup.