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Apple is expected Tuesday to launch a new iPad Pro tablet model and successor to the entry-level MacBook Air.
As always, the group itself did not specify the purpose of the presentation in New York (from 15:00 CET).
According to information from the finance department, Bloomberg will present, among other things, a new version of the tablet iPad Pro, more expensive and more powerful, in which the screen fills virtually the entire front. Similar to the new facial recognition of iPhones to unlock the device in order to replace the fingerprint sensor, it has been said to rely on informed people. It is also expected to a successor of the MacBook Air laptop, the cheapest computer model of Apple, technically advanced. According to Bloomberg, a new version of the Mac mini desktop will also be presented.
A few years ago, the iPad Pro was introduced to CEO Tim Cook as Apple's vision for the future of the personal computer. Apple shipped increasingly powerful processors in the devices, so that, for example, photographers or music professionals could work with. According to Bloomberg, the iPad Pro should now have more computing power in addition to the external redesign. In addition, the "Lightning" port of the iPhone is being replaced by a USB-C port, as in current models in the MacBook Pro notebook series, he said. Apple in 2012, from the expanded original connection for iPhone with 30 contacts, moved to "Lightning". At that time, the change was also justified by the fact that the devices became more and more compact.
Apple has seen in recent years that the tablet market is different from that of smartphones. Although iPads are the most popular tablets, the market has not seen the expected growth. After founder Steve Jobs introduced the first iPad model in 2010, sales initially increased sharply. The best quarter so far has been recorded in the Christmas market 2013 with more than 26 million units sold. However, it also appeared that users were replacing their iPads much later than iPhones. In addition, many screens for more and more large smartphones do not see the need for another device. More recently, about 11.5 million iPads were sold during the quarter ending in June.
Mac sales fell 13% year-over-year to 3.7 million units in the quarter. This is also because the entry-level MacBook Air has lost its appeal. Among other things, its screen is much worse than the MacBook, smaller and more expensive, and the MacBook Pro, larger and more powerful. The successor of the current MacBook Air will get a 13-inch screen with higher resolution and a narrower frame around the screen, writes Bloomberg.
The Mac mini, a small desktop without its own screen, should be aligned with new processors and offer more business users, he said. There is also speculation about an updated version of AirPods wireless headphones. And maybe that Apple still presents the AirPower charging mat, announced more than a year ago for 2018, with which the iPhone's batteries and the group's clock can to be recharged at the same time.
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