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Neuer Markt The Schalke Case in China
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Yevhen Konoplyanka and his teammates Schalke scored a goal in the friendly against Southampton FC in Kunshan [19659009] Source: Getty Images / Zhang Lintao
Up to now, Chinese people were known to buy older professionals at inflated prices. Now Schalke is in the Middle Kingdom and offers help for alternative models. It's extremely lucrative for the club.
E s is a profitable investment, but it also has a price. The thermometer showed 35 degrees Celsius Wednesday afternoon at Schalke's first workout. In addition, there was 80 percent moisture – sudden sweating time. "The first two days we are accustomed to acclimate and get used to the environment," said Domenico Tedesco, who is on Chinese soil since Tuesday with his players.
That the coach likes, from the start preparing the season to go on an exhausting long distance trip, is an open question. But Tedesco, who led the team to second place in the Bundesliga last season, is professional. It shows nothing and is flexible in terms of training content. Instead of fitness exercises or tactical training, a table tennis tournament and a bike tour were on the agenda.
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For Schalke, the trip to the Middle Kingdom is important – it should help to open new tap markets. It is much more than the sum of three million euros, which concedes to the Gelsenkirchener having completed a few public training sessions and two friendlies in China.
Young Talent Marketing
However, this is not trivial for the marketing aspects: Thursday, Kunshan's Royal Blues faced Southampton FC in the English Premier League. The game is over 3: 3. Next Wednesday, they will play in Langfang against local club Hebei Fortune FC. This last appointment is the most important of the eleven-day trip
With this club, which finished fourth in the Super League last season, the Bundesliga club has entered into an unusual cooperation. The Schalke will help train Chinese offspring. From the "Knappenschmiede", as called the extremely prosperous junior department of the Schalke, several instructors were sent to China.
Tedesco on S04 newcomers and targets of the season
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Domenico Tedesco believes that the transfer activities of sporting director Christian Heidel are very positive. The FC Schalke 04 coach also talks about the riders' seasonal goals.
It's a transfer of know-how that makes you pay well. Alexander Jobst, Head of Marketing and Merchandising at the Schalke Board of Directors, talks about "an extremely lucrative marketing of our junior staff". In fact, the cooperation has to go up to 25 million euros in the cash of the club
. Ingestion of 25 million euros
"The enthusiasm and encouragement for Schalke is increasing year by year," says Jobst, at the initiative of China. The commitment goes back. For the third time, Schalke is now in the People's Republic – and the first two trips have left their mark. Schalke has run a football school in Kunshan for three years, running regular camps for children.
The heart of the commitment, however, is the cooperation with Hebei. "We take care of the development of the club's youth department in terms of content and strategy and support Hebei with coaching and scouting staff." The goal is to develop Chinese talents on the model of the performance centers of the Bundesliga. develop.
In fact, the strategic partnership seems to be more reflective than previous attempts at cooperation between the German and Chinese football institutions. The German Football Federation (DFB) has launched a project to leave the Chinese national U-20 team in Regionalliga Südwest, which has done at least more harm than expected: the first German clubs and supporters protested, then the Chinese were insulted and displaced.
The motto under which the Schalke have made their mission in China also seems to correspond: "The spirit of the miners.The soul of football" (The spirit of minors, the soul There are large deposits of coal and iron ore in the Hebei region.
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