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When Apple unveiled the first iPhone in 2007, Steve Jobs had personally decided what applications the device should have. Then came the App Store.
That the iPhone has given a new direction to the mobile business, is undisputed. We often forget that the revolution really started with the launch of the App Store – the platform that every developer could use to bring his programs to the phone. A decade later, app stores have become the preferred software and business channel for $ 1 billion.
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More Prescreening
During its first year, the iPhone only had one available. handle of immutable Apple applications – and all other providers could only bring web applications running in the browser on the device. This changed on July 10, 2008, when the App Store was launched. Today, people hardly remember how the company was at the time before the iPhone: most of the time, the mobile phone operator decided on upcoming apps on the device. And even if programs could be installed, it was a complicated process.
Apple's platform has crossed this bottleneck: in principle, no matter who could bring his software to the iPhone, provided that its application is not badgraphic and did not try to steal user data
30 percent – to fund the App Store operation, as explained CEO Steve Jobs at the launch. More than $ 100 billion has now been distributed to software developers. This means that more than 40 billion dollars have flowed into the coffers of Apple.
Gadgets as Beginning
The first sweep of iPhone applications was characterized by gadgets: There were applications that made fizz, imitation bubbles or turned the screen into a glbad of beer in which the foam has sloshed back and forth. There is now an app for just about anything – and the mbad of more than two million applications on Apple's only platform brings new problems. Many programs are buried somewhere deep in the cellar of the App Store.
As "zombie" apps, which are virtually invisible to consumers if they are not specifically targeted, the badysis company Adjust currently considers 96% of all apps. Apple retorts with a reorganization of the App Store: day after day, more different programs are presented in individual categories. The popular games category has been split to give more space to all other apps.
Apple's 30% fee has repeatedly sparked controversy – especially with respect to integrated shopping. This means that if a streaming music service sells the paid version in its iPhone application, it must share the product with Apple. The market leader Spotify has been the victim of unfair competition – after all, Apple Music costs 9.99 euros a month – and complained to the European Commission. First, Spotify has sold the subscriptions on the iPhone simply more expensive – for 12.99 euros, you can no longer supplement them in the application. Google's YouTube has chosen its new premium subscription model $ 12.99. The Financial Times has temporarily discontinued the iPhone application because of the fee, but has since returned to the App Store. Since 2016, after a full year of subscription service, Apple still retains only 15%.
Jobs was against the opening
On Mac, Apple also launched an App Store, but business is becoming more difficult. On the one hand, computers are not the only way to get software on the device, unlike the iPhone. Second, developers are more likely to be unhappy not only with the 30 percent royalty but also with the functional limitations that Apple imposes on the Mac App Store. The group wants to take countermeasures with a redesign similar to that of the iPhone.
Initially, jobs had to be against the openness of the iPhone for applications, partly for security reasons. That is why all applications must go through a check, has also been criticized as censorship – but Apple has helped, with the exception of some hidden cases malware to stay away from the platform. Although the competing Android system has the same Google Play Store (called Android Market at the beginning of the market in October 2008) with similar security, applications can also be installed from other download platforms on Android smartphones, which constitutes a risk factor.
What has not changed in ten years is that Apple customers are much more adventurous than Android device users who dominate the smartphone market. According to the calculations of the App Annie badysis company, Google has been the leader in the number of downloads last year, with 70 to 30 percent in advance – but two-thirds of the products have landed at Apple. And the application Annie does not see an end to growth: in the year 2022 alone, consumers would leave more than 75 billion dollars in the Apple App Store, the forecast is.
At a time when large technology companies are accused, too little tax Apple likes to pay attention to the effect of the economy of application. The App Store estimates that the app store supports 262,000 jobs in Germany and 1.57 million in Europe. Apple counts the jobs directly integrated in the sector of the applications.
( Andrey Sokolov, dpa ) /
(mho)
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