The best-selling smartphone of the iPhone 8 | ZDNet.de

According to Counterpoint Research, the iPhone 8 was the world's best-selling smartphone in May. The previous month, the Samsung Galaxy S9 were in the lead

According to the latest study of Counterpoints Market Pulse, Apple again reached the top spot in the list of smartphones with the iPhone 8 Samsung Galaxy S9 sales were slightly weaker in Europe than in April, but stable in the United States. In the end, the S9 + will only reach the top in April

Xiaomi has grown in scale in its home market according to badysts and continues to grow well in India, the Chinese "Apple" has recorded strong sales of smartphone series 5A and 5 Plus. The company has good market penetration in the medium to affordable premium market in China. Market researchers are also looking forward to the additional boost of Mi 8. In addition, the Chinese manufacturer is taking advantage of the expansion of its offline presence with the new Mi Home and Mi Preferred Retail Partners in India. The proportion of offline sales rose from 30% in April to 35% in India in May 2018.

Huawei grew up on its home market and in India with the P20 series. These include the P20, P20 Pro and P20 Lite models, which together accounted for 2.6 percent, although only the P20 Lite as a single product is actually in the top 10.

Vivo X21 has, according to Contrepoint With its In-Display Fingerprint function can gain market share. The device has been and is heavily promoted, as at the World Cup in Russia.

Oppo scored points with the A83 and again reached the top 10 after his absence in April. In addition, the company was able to achieve good sales in its domestic market with Dream Mirror Edition R15 and R15 models

The smartphone market is saturated

According to longer market badysis, the smartphone market is saturated since a long time. After declining in the fourth quarter of 2017, Gartner posted a slight increase for the first three months of 2018.

According to Gartner, global smartphone sales in the first quarter of 2018 increased 1.3% from the first quarter of the year. one year on the other. Nearly 384 million smartphones were sold, representing 84% of all cell phones sold

"The demand for high-end smartphones has suffered continue to enjoy the slight additional benefits of the upgrade, "says Anshul Gupta, research director at Gartner." The demand for entry-level smartphones (under $ 100) and smartphones at low potential (under $ 150) has increased thanks to better models. "

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Continuing weakness in China's mobile communications market also limits growth potential of major global brands, notably t Chinese brands OPPO and Vivo, which generate more than 70% of their sales in the Middle East.

Samsung Growth Slows, Apple's Share Increases

Samsung's mid-range smartphones continue to compete with Chinese brands, resulting in lower sales compared to Samsung's 39, previous year. This despite the anticipated launch of flagship models Galaxy S9 / S9 + in 2017 compared to the S8 / S8 + in 2017, and despite the positive impact of Galaxy Note 8 on Samsung's sales in the first quarter of 2018. The rate Samsung's smartphone growth will be under pressure in 2018 remain as Chinese brands in Europe and Latin America grow. According to Gartner, Samsung is facing the problem of increasing the average selling price (ASP) of its smartphones, while competition from Chinese brands is increasing. How to succeed, remains uncertain, since Samsung is trying to stimulate price reductions by selling its high-end smartphones.

In the first quarter of 2018, Apple smartphone sales returned to a 4% growth rate over the previous year. , "Although the demand for Apple's iPhone X has surpbaded that of the iPhone 8 and the iPhone 8 Plus, the supplier is suffering from low demand, resulting in lower than expected growth in the first quarter of 2018, "said Gupta. "By focusing exclusively on high-end smartphones, Apple must dramatically increase the overall experience of its next-generation iPhones, which will lead to solid growth in the near future."

Huawei and Xiaomi remain big winners According to Gartner, Portfolio has helped strengthen its number 3 position in the world of smartphone manufacturers. "With 18.3% growth in the first quarter of 2018, Huawei has bridged the gap with Apple," Gupta said. "However, its future growth depends more and more on the ability of the supplier to increase its share in the emerging markets of Asia-Pacific and to solve the problems of the US market by strengthening the brand." Huawei's attempt to Expanding its premium smartphone portfolio with the newly introduced P20, P20 Pro and Honor 10 models is helping to improve its competitiveness and growth potential. "

Xiaomi was the big winner in the first quarter and grew by 124 to cent compared to the previous year. Xiaomi's updated smartphone portfolio and its aggressive pricing strategy helped the company stay fourth in the first quarter of 2018. "This strategy has led to a 330 percent growth in the emerging Asia / Pacific region "Gupta said.

Operating systems reached the growth of Google Android and iOS in units at first quarter of 2018, while the share of Android dropped slightly to 85.9% (minus 0.2), allowing iOS to increase from 13.7 to 14, 1% wins something.

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