Using games: smartphones are in front



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Every year, the GfK (Consumer Society) questions German citizens about their gambling behavior. Regarding the issue of regular games, the smartphone took the first place for the first time and leave the PC behind him. In addition, the revenue generated by games on smartphones increased, thanks to integrated purchases.

Gaming has four major platforms: consoles, PCs, smartphones and tablets. As our colleagues report PC Games Hardware, smartphones are now the first in Germany – at least with regard to the use of devices for regular games. The GfK (Gesellschaft für Konsumforschung) found it in its annual survey. As a result, the number of users, according to their own statement regularly played by smartphone, rose from 0.9 to 18.2 million. The PC follows with 17.3 million in second place, the consoles occupy the third place with 16 million players. According to users, only 11.5 million Germans play tablets on tablets.

Of course, the large number of smartphone users is related to the fact that almost all adults and most teenagers own a smartphone and many free or high-end. also very cheap games for mobile devices are. This is ideal, for example, for spending time on the way to work, even if it's only a few minutes a day. Because regular does not necessarily mean that you also play several hours a week, which is usually the case with a typical PC or console player.

The question of how to finance games is also interesting. For mobile gaming providers, purchases in the game are a gold mine because of the large number of potential buyers: from 2015 to 2017, revenues went from 295 to 481 million. euros. In particular, free-to-play games seem relevant and only generate revenue in the game. For revenue from the purchase of games as an app in 2017 to only 16 million. euros and dropped compared to 2015, even four million euros.

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