WhatsApp finally wants to make money with a new application for commercial customers

WhatsApp wants to make money in the future. This should be successful with this essential application extension for businesses. Private users also benefit from the innovation.

Mountain View / California – For American Business Whatsapp Inc. This autumn seems to be the time of great innovations. Just in October of this year, he announced several new features for his instant messaging service. From the introduction of the "dark mode" on the "vacation and rest mode" to the sticker function, active since last week, the application belonging to the Facebook group is currently updated l & rsquo; One after the other.

Great stuff, but bring the company but no money. because "WhatsApp" is free for private usersThis should remain so in the future. However, in order for its revenues to ultimately be pbaded on in the future, the company has developed an extension of its application that, although it affects private users in terms of content, only requires companies to pay.

Until now, users can exchange text messages, image, video and audio files, as well as location information, documents and contact data between two or more groups with the help of the free application. They can also call via the Internet application. Even video calls have been possible for two years. With "WhatsApp Payment", a payment function was added in early 2018, with which, for the moment, only users in India can send and receive payments.

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That's how WhatsApp wants to turn its user data into cash

The 2009 of Jan Koum (42) and Brian Acton(46) incorporated companies was founded in 2014 by Facebook Inc. bought for $ 19 billion. A situation that has worried many advocates of privacy. Because the popular Internet service transmits by default all the names and numbers of its registered users in contact lists of mobile phones to servers located in the United States, as well as people to contact who do not use it at all. service.

The popularity of the application, however, it does not remove anything – on the contrary: 1.2 billion people send on himeveryday round 55 billion messagesOf course, the monetization of the collected user data is close. As of 2019, WhatsApp companies should also publicity can switch. Not in cats, but in the user's state area.

Read here: how apps always track your activity even if you've removed it

WhatsApp business should leave the revenue bubble

Another lucrative source of income sees the subsidiary Facebook in the communication "business to consumer", ie the communication that whistles companies and individuals. For this purpose, the Facebook subsidiary "WhatsApp Business" launched. Because companies that want to reach users via WhatsApp must of course pay for it.

Who brings what?

WhatsApp Business offers businesses the opportunity to stay in touch with their customers 24 hours a day and communicate more directly with them. Previously, the application was reserved for Android users, but should be in a few days for iOS users via the downloadable Apple Store.

How to report chip.de,Private users do not need the application: "The application is more business-oriented.You automatically receive an additional corporate profile on WhatsApp usual.They can connect their customer service via WhatsApp Business."

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For private users, the new professional service will run in the traditional WhatsApp application. Supposedly also to their advantage: whether shipment confirmations. Appointment or deployment of boarding cards the potential for a positive benefits is huge. Of course, WhatsApp users must first agree to communicate with businesses in advance. The successes of the exchange are encrypted, they say. WhatsApp can not see the content of the communication flows. Users who do not wish to be contacted by companies after their consent must be able to block them easily.

Sven Barthel