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Bad Bunny, Cardi B, and J. Balvin.
Photo of Slate.
Undisputed summer song of last year, "Despacito", was a melodious and melodious Latin-Anglo hybrid of a pair of Puerto Ricans, Luis Fonsi and Daddy Yankee, sung mainly in Spanish with a brief English. -Langue help from Justin Bieber. This year, the Song of Summer race has been, to this day, a showdown between the gods of the Drake and Post Malone streaming, but this week's new # 1 on Billboard's Hot 100 makes things interesting: another Hispano-English hybrid at the root, a Puerto Rican clbadic, a new breed of Boricua jam.
At least it is Boricua's music reinvented by a rapper from the Dominican-Trinidadian Bronx and a Colombian reggaeton singer from Medellin. It would be Cardi B and J Balvin, respectively, who team up with Puerto Rican rapper-rapper Bad Bunny on "I Like It". The triumvirate finishes a climb of a dozen weeks at No. 1 just in time for July 4, ejecting "Sad!" from the end of XXXTentacion after a week of work. (This claims that the status of "Sad!" As a tromb-topper- "I love" was # 2 last week and would have exceeded the Hot 100 so if the rapper killed emo had not experienced a sudden infusion of mourning "I Like It" is a single from Cardi B's Invasion of Privacy album Smash and although the official Billboard credit for the single gives a billing equal to three acts ("Cardi B, Bad Bunny and J Balvin," complete with an ampersand ", the video of the song clearly shows that it is mainly the show of Cardi, with his name in larger type and his rapping and shimmying taking center stage.
Here's the irony: By bringing Bad Bunny and J Balvin aboard, the Cardi team did "I like it like that" over Pan-Latin.
In his flicker-ignition rocket of a career, Cardi is portrayed as a fairly traditional Anglo rapper, and on "I Like It" his verses – virtually all of them in English except for one mami here and one piñata ] there is American hip-hop. Coming after the "Bodak Yellow" of last autumn, the return of Cardi to No. 1 is quite historic. As Billboard's star trumpet player, "I Like It" makes her the only Hot 100 story rapper with two headliners, to get rid of such artists as Lauryn Hill and Iggy Azalea. So, as a graphic phenomenon, "I Like It" is especially a big problem for women in hip-hop. But do not get me wrong: even beyond the Caribbean legacy of the Belcalis born wife Marlenis Almanzar – and the Spanish-speaking verse of José Álvaro Osorio Balvin and Benito "Bad Bunny" Ocasio – "I love "is Latin.
That's because "I Like It" is an interpolation – really, in essence, a cover of a Latin multigenerational clbadic: "I like it like that", an infectious boogaloo with a fascinating story. For Americans of Latin descent, he is one of a handful of contenders to the ultimate standard. If "La Bamba" is the Spanish-language single cross of the early rock'n'roll roll, "Guantanamera", the popular anthem of the 60s, and "Oye Como Va" the ultimate pan-Latin jam (and, according to NPR, one of the most important recordings of 20 th century), "I like it like that" holds its role of the Nuyorican fundamental hymn. These songs have re-appeared on the pop charts over the decades, morphing and allowing them to adapt to modern tastes: "The Bamba" was a Top 40 hit for Ritchie Valens in 1958 before Los Lobos did not put it in the lead in 1987. "Guantanamera" went from a Cuban pre-rock son to a folk of Pete Seeger in the early 60's, then to a salsa clbadic of Celia Cruz and for the white pop band The Sandpipers in 1966, and arose on Wyclef Jean's multiplatinum The Carnival in 1997. "Oye Como Va" went from one chao cha to Tito Puente to a rock anthem Santana and to the 1971 Top 20, and he was later sampled by the 2 Live Crew in 1990.
"I like it like that" went on a similar intercultural journey, one that now covers more graphic decades than any of these clbadic Latin crossovers. Unlike his Latin brothers of the '50s and' 60s, "I Like It Like That" was designed by songwriters Tony Pabon and Manny Rodriguez as an English crossover album: All original lyrics were in English. And unlike "La Bamba", "Guantanamera" or "Oye Como Va", it was not a national pop hit in the first two decades of the rock era, although it dates back to 1967. Pete Rodríguez and Su Conjunto recorded a piano-vamping "I like it like that" for the Bronx-based Latin jazz label Alegre. Despite the absence of the Hot 100, "I Like It Like That" was a radio hit in Rodríguez's hometown of New York, in rotation by New York disc jockey Symphony Sid, a jazz aficionado and salsa.
"I like it like that" would not become a Top 40 Billboard hit until three decades later – and even then, the recording that cracked the pop charts took years to be heard. In 1994, the song served as inspiration for the film I Like It Like That director Darnell Martin's first feature film about young Puerto Ricans in the South Bronx (itself a major work barred by a black American woman). On the soundtrack of the film, the song was re-recorded as "I Like It", a Latin club track credited to a unique collective called the Blackout Allstars. They were not joking with this name – in the world of Latin music, band members were really stars: singer Tito Nieves was joined by legends Tito Puente, Ray Barretto, Paquito D Rivera, Dave Valentin , Grover Washington Jr., and Sheila E. (best known for her 80's R & B-pop hits with Prince but born Sheila Escovedo, percussionist Pete Escovedo's Latin percussionist). Despite this mind-boggling programming, "I Like It" was again not a hit in 1994, a time when the charts were ruled by the grunge R & B and post-gangsta. The recording of Blackout Allstars will not start on the Hot 100 until the end of 1996, and while many credit a 1996 Burger King commercial to finally make a hit, a little-known, more pivoting factor was- as in the 1960s-New York radio. "I Like It" was released in late 1996 on WKTU, a revived nightclub that broadcast all radio on New York airwaves for the first time since the early 80s and codified a new music end format alongside the current house and Europop. It was the moment of transition that "I Like It" was waiting for, a hospitable radio environment where multicultural pop dancing returned to the hit parade. Finally, the "I Like It" of Blackout Allstars reached number 25 in 1997.
There is a temptation to call this latest version of "I Like It" a watered down version of the original, but the original and the 90s version were jumped cross disks , born to an American. Latin community making a space in American pop culture. Why should not Cardi B relive it for a new generation? (As a workout effect, the original 1967 Pete Rodríguez "I like it like that" has seen a mbadive increase in its own.) And here's the irony: By bringing Bad Bunny and J Balvin on board, the Cardi team did "I like it like that" over Pan-Latin-they increase Spanish and Spanglish content from zero to almost 50 percent. It 's not as if these guys were lowering the record for the Anglo – i audience especially like Bad Bunny that rhymes with the names of Puerto Rican bbadist Bobby Valentín and the actress Dominican singer Charytín with the brand name of the drug Claritin.
It is the music of Boricua reinvented by a rapper of the Dominican-Trinidadian Bronx and a Colombian reggaeton singer of Medellín
This mixture of multilingual languages is causing confusion in the landscape graphic. Because Cardi, an English-speaking artist, is essentially the main actor, Billboard does not follow "I Like It" on his Hot Latin Songs-a list that combines radio tunes of any kind with digital sales and streams Latin titles. If allowed, "I Like It" would be # 1 now, for weeks, maybe months. Here's the weird part: On Billboard's Latin Airplay chart, which tracks the tricks on Latin / Spanish radio stations, the B / Bunny / Balvin "I Like It" appears for the simple reason that the Spanish resorts play it – in fact, it is a Top 10 Latin Airplay record. In other words, because begins as a recording in English and adds in Spanish, "I Like It" is only allowed on one of these cards. This was not a problem for "Despacito", the dominant Latin song of 2017, which started in Spanish and was turbo by a layer of English. Even after Justin Bieber added his voice, "Despacito" was placed on Hot Latin Songs for a record 52 weeks, beyond his unprecedented pop success.
A year ago, this week, Luis Fonsi and Daddy Yankee, a hybrid of balladys and reggaeton, found themselves in their seventh week in the first row of the Hot 100 over the last 16 weeks. (That's two Julys in a row where the # 1 American song is predominantly or partially in Spanish – every day of independence at the time of Trump to date – an irony that the columnist of Latin American music Bill Leila Cobo As if it was "the success and the recent victory of the New York Congress by Alexandria Ocasio-Cortez." The issue last summer, even after "Despacito" equal Mariah Carey and Boyz II Men's 21-year-old brand at the top of the Hot 100, and set YouTube's global audience record with 5 billion views – was whether the song could reopen the airwaves American Top 40 to more Latin crossover music. "Despacito" has basques? Our card post-Fonsi boomita would it have legs?
"I love" provides another compelling data point. For all the intercultural success of "Despacito" in the spring and last summer, the song did not even enter the Top 40 pop until Bieber jumped on the remix. The same thing went later this year for J Balvin's "Mi Gente", the world's first major postcard test "Despacito". While Balvin's team with producer-singer Willy William did very well on the Hot 100 for an all-Spanish reggaeton track, scratching the Top 20, that's only when Beyoncé released a Bieber and jumped on a last-minute remix. Gente "jumped to No. 3 last October." Basically, all the major Latin crossover discs of the past year debuted as basic Spanish discs that required the help of an anglo megastar or, in the case of Camilla Cabello's Havana with salsa, in January, they were J Lo-type English discs adapted to traditional pop radio.
Cardi's "I Like It" is also suited to American radio, but it's a different and more interesting animal, a separate Trojan from all the 2017-18 wave crossing records or the Latin Boom 1.0 wave back in 1999. Designed from the jump as a mashup, it faces like a hip-hop joint but mounts a Latin trap beat, stays in spanish through all the worms of its two guests, and, begins to finish, makes 50 years -old Nuyorican clbadical dance a hit more accessible than ever. Billboard reports that "Like" has reached the Top 10 of Radio Songs this week, and its flows are solid at 37.5 million but could enter an even more virtuous cycle if the radio turns over during hot days. In other words, baduming Cardi overtakes Hurricane Drake and explosive streaming records, his new tracks Scorpion are about to appear on the charts next week.
Whatever it is, Cardi B is enjoying an incredible summer – pregnant for more than eight months, she would spend this week counting the days until the arrival of her granddaughter with her Offset of Migos husband – and an amazing year in general. She produced a series of dizzying singles on the charts in a 12-month period, before even dropping her debut album: "Bodak Yellow", of course, to her Migos "Motorsport" teams (# 6, December 2017) and "Drip" (# 21, April 2018), to his new remix of Bruno Mars's "Finesse" Jack (No. 3, January 2018), to his appearance on "No Limit" by G-Eazy (No. 4, January 2018). When Invasion of Privacy landed in April, "Bodak" and his successor "Bartier Cardi" (No. 14) were already hits, soon followed by Lauryn Hill-reimagining "Be Careful" (No. 11) , who all rolled out a long red carpet for "I Like It" to race at the top. And Cardi's probably not even finished her summer hit-making – she's currently in the top 5 with a second smash, "Girls Like You," a pop-up team with the unsinkable Maroon 5. Even though Drake is only a few days away from picking the cards, Cardi's summer will likely continue. We will go to "I Like It" at the beach all the month of July and August while she feeds her most precious release.
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